The rise of an omni-channel consumer presence and the adoption of new digital technologies have changed both consumer expectations and behaviors, and this is presenting a number of opportunities for brands.
Cincinnati, OH (PRWEB) May 12, 2015
Life is changing at a frightening pace. Technology is accelerating, social habits are evolving, and the business landscape is shifting. Established marketing tactics are quickly becoming obsolete. And while this has dramatically changed the way some brands and marketers operate, many are still unsure of how to proceed.
Everything from the way customers shop to the way they interact with a brand is transforming. One prime example is the brick and mortar retail space. Due to digital disruption, retailers are finding many traditional business practices and marketing efforts constantly being altered. Just consider, for a moment, how much has changed in only the last few years alone, and now just try to imagine how much rapid change the next five years will bring.
And as these changes are only projected to intensify, the time to start thinking about the future is now. This webinar will teach marketers exactly what they need to know in order to prepare for the challenges ahead, the customer experience strategies that can be implemented now, and how to become a 2020 retailer today.
This webinar will detail:
- The truth about omni-channel and consumer access to the omni-present Internet
- What the future of loyalty and the omni-channel consumer will look like in five years
- Why consumers demand more than loyalty points and what retailers can do
- Why retailers need to align around service, not the buying channel
Ian Truscott, who has more than 15 years of experience addressing the marketing technology, organizational, and customer experience challenges of many major brands including American Express and 3M, will be the featured webinar speaker. As Client Principal for Tahzoo, Truscott also helps Fortune 500 brands build end-to-end customer experience strategies that are digitally transformative and deliver results.
“The rise of an omni-channel consumer presence and the adoption of new digital technologies have changed both consumer expectations and behaviors, and this is presenting a number of opportunities for brands,” said Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will help marketers gain a clearer picture of what lies ahead and help them strategize about where they will want to be in 2020.”
Marketers are invited to join Loyalty360 and Tahzoo on May 19, 2015 at 1 p.m. EDT to learn about what it will take to become a 2020 retailer today. To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/whats-in-store-for-a-2020-retailer
Loyalty360 is an unbiased, market driven, voice of the customer-focused clearinghouse and think-tank committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit http://loyalty360.org.
As an Inc 500 ranked company, Tahzoo builds better businesses for brands seeking tailored customer experiences across all channels, devices, and platforms. By leveraging the best thinking, design, and technology for many of the world’s leading brands, Tahzoo creates fully customized services and end-to-end solutions to generate connected customer experiences that are personal, relevant, authentic, and seamlessly integrated with back-end systems. Tahzoo is changing the way brands think about CX by mastering every step of the process. For more information, visit tahzoo.com.