SMS Masterminds' Second License Hits 75 Markets in 90 days

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SMS Masterminds, part of SpendSmart Networks, Inc. Reports Successful First Quarter Launch of New Mobile Web and Reputation Management License

SMS Masterminds, part of SpendSmart Networks, Inc. (OTCQB: SSPC) (“SpendSmart” or “the Company”) reports successful results from their first quarter release of their new full-service Thrive License.

The new platform, known as 'Thrive', is licensed exclusively to existing Masterminds Licensees, giving them the capability to build responsive websites, manage reputation and social media channels, and develop search engine marketing strategies for small business merchants. The Company has taken the best-of-breed features implemented for enterprise-sized clients and adapted them for small business.

Thrive includes a variety of cutting edge technologies such as drag and drop responsive design, advanced search engine marketing technology called SmartCode™, and revolutionary social media and reputation management technology called Streams™.

“Thrive is the culmination of over 16 years of web development experience,” says VP of Product Development Louis Camassa.“ Since 1999 our team has developed hundreds of websites for medium and enterprise-sized clients. During this time, we saw a gap between the multi-million dollar companies we serviced and small businesses that lacked the budget to employ our services. We developed Thrive to bridge this gap. The core differentiator isn’t just the amazing technology, but our comprehensive SERVICE. Each element of the technology is implemented by a certified Mastermind, an expert in web marketing. We’re proud of Thrive and the impact it will have on the success of the small business merchants we work with around the country.”

The launch of this new license comes at an optimal time with Google’s recent announcement of their upcoming algorithm change related to mobile optimized website searches.

“This platform gives our licensees more tools and capabilities to solve merchants’ needs - helping them grow their business by creating more touch points with their consumers,” stated SpendSmart CEO Alex Minicucci. “With DIY websites like,, and fighting for the small business web space, the Masterminds Thrive platform and service separates itself from our competition with a more hands on approach. Our Certified Masterminds step in and do the leg work for the merchants, ensuring the merchants get value from their investment. It also goes hand-in-hand with our Engage Loyalty platform, using text message marketing to drive consumers to a mobile-friendly website or to ask for reviews. This is a game-changing combination of technology and service.”

“This is a tremendously exciting time for the company, our licensees, and our vast network of small business owners!" stated SpendSmart CRO, Charles Gerencser, as he shared his encouragement with the early results of the launch. “It's only been three months since the launch of the THRIVE License concept and only one month since the launch of the actual THRIVE platform and we already in 75 markets throughout North America. Our ‘white glove’ service model is truly best in class in the web development and reputation monitoring industries."

About SpendSmart
SpendSmart Networks provides proprietary loyalty systems and a suite of digital engagement and marketing services that help local merchants build relationships with consumers and drive revenues. These services are implemented and supported by a vast network of certified digital marketing specialists, aka “Certified Masterminds,” who drive revenue and consumer relationships for merchants via loyalty programs, mobile marketing, website development and mobile commerce. Consumers’ dollars go further when they spend it with merchants in the SpendSmart network of merchants, as they receive exclusive deals, earn rewards and ultimately build a connection with their favorite merchants. For more information on SpendSmart, please visit

Forward-Looking Statements
Certain statements in this newsletter are forward-looking statements under the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about the viability and features of new products, customer, licensee or merchant acquisition and use of new products, market penetration, the viability of future partnerships, trademarks, our services compared to those of our competitors and other statements that are not historical in nature, particularly those that utilize terminology such as “will,” “positions,” “believe,” “should,” “may,” “intends,” “expects,” “future,” “believes,” “continue,” other words of similar meaning, derivations of such words and the use of future dates. Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Uncertainties and risks may cause SpendSmart Networks’ actual results to be materially different than those expressed in or implied by such forward-looking statements. Particular uncertainties and risks include, among others, uncertainties involved in launching new products or services, achieving market acceptance; uncertainties regarding SpendSmart Networks’ ability to license out its existing products and technologies and license additional products and technologies and the terms of such licenses; and other risks and uncertainties described in SpendSmart Networks’ filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K/A, and subsequent quarterly reports on Form 10-Q. All forward-looking statements in this news release speak only as of the date of this newsletter and are based on SpendSmart Network’s current beliefs and expectations. SpendSmart Networks undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

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Alex Minicucci, CEO
SMS Masterminds
since: 08/2010
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