Targeting people’s perceived insecurities and inadequacies is what urges them to take action.
New York City, NY (PRWEB) May 10, 2015
eReflect, designer of popular reading improvement program 7 Speed Reading™, shares tips with online marketers and social media enthusiasts on how to leverage emotion in their online copy. This strategy helps them have a lasting effect on their readers and get the desired action from their post or advertisement, whether that's engagement, interaction, purchase, or referring others to a brand or service.
The most important concept in marketing both online and offline is emotion. The editor for the speed read blog says:
“If an ad makes you laugh, sympathize, feel sorry for someone, or feel great about yourself, you instantly develop an emotional association with what’s been advertised. If a young, skinny, beautiful woman flaunts her white teeth at you, that makes you to inevitably compare yourself to her.”
Targeting people’s perceived insecurities and inadequacies is what urges them to take action. No one wants to be less pretty, less skinny, less fit than the beautiful people in every ad and movie. That’s why they seek immediate action, even if they also consciously dismiss these ads for what they are, marketing strategies to convert them into full paying customers.
People are in a constant fear of missing out. They fear they will be deemed uncool and boring if they don’t participate in the consumer culture they’re members of. The four major emotions (sadness, happiness, disgust and fear) and their various combinations create the emotional spectrum a digital marketer can target in their marketing efforts to engage consumers effectively.
eReflect’s editor says that making people feel happy can increase sales. When an ad or brand makes others happy then consumers tend to associate that brand or product with positive images and emotions. Viral news posts are more often than not happy news because people love to share joy and a good laugh with others.
The post at the 7 Speed Reading™ blog also discusses the importance of sad emotional reactions as a way of building empathy and rapport with an audience. Targeting emotional reactions from readers and prospects is the first step in the buying process, and it's one that marketers need to pay due attention to, eReflect’s editor concludes.
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