Johnson Outdoors’ Eureka! Tent Brand Partners With Seva Foundation To Lend Aid To Nepal Earthquake Victims

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Eureka! donates hundreds of tents, sleeping bags and sleep pads for Nepal residents

As a leader in the outdoor industry, we feel compelled to help our friends in Nepal with whatever resources we can offer.

Eureka!, the outdoor brand that makes high quality gear for wilderness adventures, today announced its partnership with the Seva Foundation to lend aid to Nepal’s earthquake victims. Working closely with the organization, Eureka! is donating hundreds of tents, sleeping bags and sleep pads for Seva to distribute throughout Nepal.

Eureka! has already begun shipping this vital gear to the Ghiling village where 68 houses have been damaged and all residents are currently sleeping outside. Other gear will be distributed throughout the region in an effort to help provide immediate shelter to residents who are now homeless. In addition the company is working with the Seva Foundation to provide additional tents at below wholesale cost to the organization. To learn how you can donate to the Seva Foundation’s shelter Nepal relief efforts, please visit:

"As a leader in the outdoor industry, we feel compelled to help our friends in Nepal with whatever resources we can offer. We are urging our peers in the outdoor industry to do the same, and recognize that many have already. We are promoting our work with the Seva Foundation as a way to ask others in the industry who haven’t had a chance to secure a relief resource to help support this very needy cause,” said Bill Kelly, group vice president of Johnson Outdoors and general manager of Johnson Outdoors Gear LLC which makes and markets Eureka brand products.

“We are grateful to Eureka! and Johnson Outdoors for its timely response to such an enormous relief effort we have underway in Nepal. We are hoping that by promoting their participation in the program it will help spread the word about our efforts in the country,” said Jenny Dubin, producer, National Geographic’s Explorer series. “With many volunteers on the ground in Nepal, the Seva Foundation is a great resource to deliver desperately needed assistance to those suffering without shelter. We are hoping to quickly reach as many as we can before monsoon season hits. We encourage all who are interested – within the outdoor industry and beyond – to join our cause.”

About Eureka!
Eureka!, the outdoor brand that makes camping adventures possible, creates quality tents, sleeping bags & pads, furniture, lighting, and camping accessories for a wide spectrum of campers and environments, with a special focus on the wilderness family camper. Eureka! is part of the Johnson Outdoors’ family of leading outdoor recreational product brands. The company turns ideas into adventure with a portfolio of award-winning, innovative brands that span the globe, including among others, Old Town® canoes and kayaks, Ocean Kayak™, Necky® kayaks, Minn Kota® motors, Humminbird® fishfinders, Scubapro® and UWATEC® dive equipment, Silva® compasses and Jetboil® cooking systems. For more information, visit

About Johnson Outdoors Inc.
Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Jetboil® outdoor cooking systems; and Eureka!® camping and hiking equipment. Visit Johnson Outdoors at

About the Seva Foundation
Since 1978, Seva Foundation has been a leading innovator in the delivery of vital eye care services to the world’s most vulnerable including women, children, and indigenous peoples. Seva is headquartered in Berkeley, California, with regional offices in Nepal, Tibet and Cambodia and partner offices in 11 countries. Seva’s Sight Program works to restore eyesight and prevent blindness in over 20 countries around the globe.

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Erin Keefe

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