Solution providers are seeking channel partners who can help expand their reach. We are happy to offer a tool to make it easier for potential partners to develop productive & mutually profitable relationships.
(PRWEB) May 11, 2015
Developing effective partnerships has long been a vital software business success strategy and creating the right alliances is now more crucial than ever. More suppliers are looking to reach global markets without having to open offices all over the world or add new layers to a centralized business structure. Partnerships have now become far more complex and there’s a greater need for technology companies to support emerging partner types along with traditional resellers.
To serve this evolving ecosystem, CRMXchange, the leader in online educational events for the CRM/contact center marketplace, announces a first-of-its-kind webinar, focused on how to establish and nurture effective technology partnerships. The complimentary webcast -- The Protocols of Partnering - How to Establish Win-Win Relationships -- will take place on May 28 at 1:00pm. Registration is now open.
This interactive session will offer guidance for OEM marketing executives, resellers and VARs on such key areas as:
- What to look and expect in a partnership
- What are the key needs for both parties and how to define the value proposition
- What trends are now shaping the Reseller market
- How to create programs, incentives, and social strategy for partners.
- Effective methods of expanding to reach additional target regions/markets
- How to build a successful channel program
The presenters of the webcast represent two dynamic organizations in the technology partnership landscape. Heather Margolis is president and founder of Channel Maven Consulting, an organization that helps organizations of all sizes build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Erich Flynn is Chief Revenue Officer of TreeHouse Interactive, a growing SaaS provider of Partner Relationship Management (PRM) solutions whose Reseller View software enables customers to provide the tools their partners need to sell, service, and support their products and services.
Participants in the webcast can gain an added advantage in building relationships by signing up for the new CRMXchange Contact Center and CRM Software Reseller/Partner Channel. This new portal enables systems integrators and resellers to find new products to represent, and OEMs to seek out new partners. Companies can match up in a variety of categories, including Application Development, Business Intelligence, Salesforce Automation, Contact Center/Customer Service Support, Data Management, Knowledge Management and more. Charter companies can register now at no cost.
“Many companies lack the necessary internal IT support to ensure success and require a higher level of attention and specific expertise than OEM suppliers can provide,” said Sheri Greenhaus, Managing Partner of CRMXchange. “Proactive solution providers are now seeking channel partners who can help expand their reach. We are happy to offer this valuable tool to make it easier for potential partners to develop productive and mutually profitable relationships.”
CRMXchange is the premiere destination for information on customer relationship management solutions, including customer interaction best practices, CRM programs, training, and other valuable industry resources. For more information, contact Sheri Greenhaus at 941-702-8389 or info(at)crmxchange(dot)com