Philadelphia, PA (PRWEB) May 13, 2015
The Business Intelligence Group announced the winners of the 2015 Public Relations Excellence Awards today. The industry awards program recognizes agencies, departments and public relations professionals whose work helps to tell the stories of their clients in innovative and meaningful ways.
“The winners and finalists this year showcase what is possible in modern public relations,” said Russ Fordyce, Managing Director of the Business Intelligence Group. “Creativity will never let you down, and these agencies and corporate departments have adopted new and innovative techniques to develop meaningful relationships directly with consumers and media outlets.”
The 2015 Public Relations Excellence Award winners are as follows:
Department of the Year – Fuhu, Inc. (http://www.fuhu.com)
In 2014 the Fuhu public relations team positioned the company as the leader in creating innovative technology products and solutions for kids and families. The team’s efforts led the company to wide recognition in the technology industry as well as in the media and being named by Inc. magazine as the #1 Fastest Growing Company in America for two consecutive years and by Forbes as the #1 Most Promising Company in America. The team was able to secure top-tier media coverage from The Wall Street Journal, TIME, USA Today, Los Angeles Times, AdAge, Mashable, CNET and LAPTOP magazine and generated a 3-year growth rate of 158,957%.
Agency of the Year – Eastwick Communications (http://www.eastwick.com)
In 2014 Eastwick moved from being the “best-kept secret in Silicon Valley” to the “newest darling” of the tech communications scene. With careful planning and carefully orchestrated execution, the agency opened a New York office, launched a new brand, expanded its service offerings and announced new partnerships. These efforts led Eastwick to be featured in Fast Company, Entrepreneur and several Business Journals. As a direct result, the agency saw a 63.6% increase in new users to its website and a 25% increase in overall revenue.
Campaign of the Year - Metzger Albee Public Relations (http://www.metzgeralbee.com)
To generate awareness for their client Coalfire, the Public Relations team at Metzger Albee designed a campaign to react and respond in real-time to ongoing cybersecurity news. The team’s approach paired company executives as thought leaders with reporters covering breaches and other IT risk management issues. As a result, Coalfire and its security experts were featured in top-tier media outlets and trade publications yielding a significant increase in media coverage and website traffic.
Executives of the Year
In her role as Vice President of Marketing and Communications for Zoosk, Allison Braley led her team to exceptional performance, successfully increasing brand awareness for the company’s online dating website. Among her many achievements, she was able to deliver a tenfold increase in earned media impressions, from Mashable, Buzzfeed and The Wall Street Journal to the “Today Show” and “Good Morning America.”
As founder of her own firm, Nicole works closely with companies and physicians to highlight innovation and leadership in the field of health care. Her targeted public relations and social media programs have brought life-transforming medical technologies to the forefront for millions of Americans. Based in Menlo Park, Calif., Nicole’s clients include Abbott, CardioKinetix, Ceterix Orthopaedics, NeoTract, Outset Medical, Pelvalon, Shockwave Medical and publicly traded Intersect ENT, which was recently named a Most Promising Company by Forbes. She is also a founding member of MedtechWomen, an educational non-profit dedicated to advancing women leaders in health care.
The 2015 judging panel also selected three organizations as standouts and named them all finalists in the Public Relations Excellence Awards program. They include Zoosk (http://www.zoosk.com) as Department of the Year Finalist, Uproar PR (http://www.uproarpr.com) as Agency of the Year Finalist and Rainier Communications for QD Vision (http://www.rainierco.com) as Campaign of the Year Finalist.
The Business Intelligence Group also announced the 2015 nomination deadline of June 5th for the Stratus Awards. This program recognize companies “in the cloud” that are developing and delivering unique services. “The adoption of cloud services in consumer and business applications is staggering,” Fordyce said. “We expect to see new innovations and applications that are only accelerating the pace of that change.”
Organizations and individuals that would like more information can visit the company’s website and download an entry kit at http://bintelligence.com/stratus-awards/.
About the Business Intelligence Group (http://www.bintelligence.com)
The Business Intelligence Group is the first crowd-sourced industry awards program to devote itself to the recognition of authentic talent and superior performance in the business world. Unlike other award programs, the Business Intelligence Group’s programs invite real business people with experience and knowledge to volunteer as judges. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and rewards companies whose achievements stand above those of their peers.