The establishment of the 10 Core Characteristics of DAM will contribute to the maturation of the DAM industry.
San Francisco, CA (PRWEB) May 12, 2015
The DAM Foundation, an industry association based in London that works to promote the independent regulation of standards in the field of digital asset management, named Canto’s software Cumulus in the list of certified DAM vendors. The Digital Asset Management (DAM) system Cumulus met all ten defined characteristics of DAM.
The DAM Foundation set up pass/fail criteria based on ten main features - the “10 Core Characteristics of DAM” - that characterize a professional digital asset management system. Although today many vendors offer complex data storage systems, this does not mean that a company can thus solve DAM problems. With the certification, the DAM Association aims to raise the level of quality within the industry.
So far, 26 vendors have been included in the list of certified systems, including Canto. The evaluation process included a one-hour live demonstration, during which the DAM Foundation analyzed predefined specifications, such as version control, metadata handling and data analysis.
"About 15 to 20 percent of the companies we rated failed the evaluation,” remarked Mark Davey, Founder of the DAM Foundation and digital asset management expert. Davey continued, “This was a surprisingly high number, considering that participation was voluntary."
Thomas Mockenhaupt, Chief Sales Officer of Canto added, "The establishment of the 10 Core Characteristics of DAM will contribute to the maturation of the DAM industry. Standards are needed to help businesses distinguish capabilities of various systems."
Mark Davey added, “In future, the DAM Foundation will perform further testing to classify and categorize more providers. The list of Core Characteristics is planned to be extended and will adjust over time to address dynamic market developments.”
Additional information on the 10 Core Characteristics of DAM can be found here: http://damfoundation.org/?page_id=31752
For a full interview with Mark Davey, founder of the DAM Foundation, please see the Canto blog.
Canto is committed to innovation, with a focus on delivering digital asset management (DAM) software and services that solve customers' ongoing brand asset challenges. Founded in 1990, Canto is a DAM industry pioneer and leader with more than 2,500 customers worldwide. Canto's offerings include its flagship enterprise-class technology, Cumulus, which allows customers to efficiently secure and repurpose brand assets, and Flight, a cloud-based solution designed to address basic DAM needs. Supported by a global partner network, Canto is based in San Francisco (USA), Berlin and Giessen (Germany). For more information, visit Canto.com.