Splash Media Group Complements Social with New Programmatic Marketing Services

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Programmatic is transforming social media with precise targeting based on a flood of data.

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Leveraging real-time social data, with the power of programmatic and our data provider, will create a unique and powerful marketing tool for our clients.

Splash Media, a leading provider of social media marketing solutions, announced today it has launched an innovative new marketing service offering hyper-targeting services to B2B and B2C clients, leveraging social media data and expertise to optimize real-time engagement in the digital space.

Sean Clayton, an industry expert, will be heading up this new venture at Splash Media as the Managing Director of Paid Media. “I am excited about the current capabilities of Splash Media. Leveraging real-time social data, with the power of programmatic and our data provider, will create a unique and powerful marketing tool for our clients.”

Splash Media has an unparalleled position of having over 103 million touches in the social media space and, with the addition of programmatic marketing, this allows for a greater understanding of the buyer, the intent and the sales funnel engagement of clients individually, not as a group.

CEO, John Dankovchik said, “Now our clients have the power to leverage precise targeting and profit from their own data. It’s a win- win situation for all the players in a digital advertising world. ”

Based on an April 2015 study from Borrell Associates, experts predict programmatic spending will more than double this year, with figures in the $5 billion range. They further predict that by 2019, $47 billion of ad spending will be conducted programmatically.

Splash’s new programmatic marketing offering allows them to bring the tech, creative and years of marketing expertise to the forefront in a space where the combination has been lacking.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation) and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.

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Jan Dankovchik
@SplashMedia
since: 03/2010
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