Fashionable Technology: FXMirror Brings Its Virtual Fitting Room to Westfield Topanga

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FXMirror, the world’s first truly virtual fitting room, partnered with and participated in the recent Cocktails and COUTURE event held at Westfield Topanga.

Even with all of these benefits from the exceptional user experience, FXMirror will increase brand awareness, in-store purchase rates and online sales by granting consumers access to an extended range of garments to try on.

FXMirror was invited to participate at the recent Cocktails and COUTURE event that was hosted at the Westfield Topanga on May 7, with special guest Lisa Rinna. Watch highlights video: https://youtu.be/RyeUcrFtxf4

FXMirror introduces seamless integration of the top-notch virtual fitting technology to retail stores, and ultimately offers an innovative and interactive brand experience for consumers. FXMirror enables shoppers to discover new items, while providing a convenient and efficient fitting experience, even for out of stock inventory.

Additionally, it increases the number of revisiting customers through a unique, personalized experience, and allows retailers to tell their brand’s story to customers from the instant they walk through the door via the advertising feature.

Finally, retailers and brands can collect consumer data via the app, such as preferences and satisfaction ratings for purchased items, and then apply that data to inventory management and manufacturing.

FXMirror also delivers the ability to increase customer loyalty in an age where brand adherence is dropping, lowers the cost of loss prevention, and offers major savings by minimizing inventory damage and regular maintenance that comes with a physical fitting room in a retail location.

“Even with all of these benefits from the exceptional user experience, FXMirror will increase brand awareness, in-store purchase rates and online sales by granting consumers access to an extended range of garments to try on. It also allows them to easily browse various garments from the retailer’s in-store and online inventory through the dedicated mobile app. FXMirror costs far less than what brands are already spending on developing and delivering the right customer experience,” said Haewon Kam, CMO at FXGear during Westfield event on May 7.

The annual Cocktails and COUTURE event was held at the Westfield Topanga mall on Thursday, May 7 available by invitation only, along with 13 of the world’s leading luxury brands. FXMirror was invited to establish their virtual fitting technology at this annual event, and partnered with leading luxury fashion and accessory brands. The company’s technology was utilized to allow customers to try on garments and accessories from many forward-thinking brands. Tory Burch, Tesla and Hugo Boss were just a few of the major brands and retailers that expressed interest in this innovative new technology that provides customers with a very unique and engaging experience.

“We were pleased to debut our 3D virtual fitting and retail solution in partnership with prestigious global brands, giving guests the opportunity to experience our virtual fitting solution for themselves. We have been developing cloud-based server systems that integrate FXMirror and the mobile app with user information updated online to provide consumers’ preferences and purchase history to brands and retailers. They can manage the clothes database and user data by themselves. The ultimate goal is to become an exceptional Omni channel platform, connecting offline with online of fashion business. The Technology is opening a new era in the fashion industry and FXMirror will lead the revolution,” stated Chang-Hwan Lee, the company’s CEO.

For more information about FXMirror or other developments from FXGear, visit the company at http://www.FXGear.net.

About FXGear: Founded in 2004, FXGear continues to develop cutting-edge computer graphics technologies. The company has successfully served Qualoth, the most advanced cloth simulator, to major Hollywood film studios and video game companies globally. Its expertise in VFX has been extended to support mobile devices for real-time physics visualization with FXLink and vector-based sketch app, Pensoul. With the accumulation of computer graphics technology, FXGear is developing augmented and virtual reality based virtual human technologies such as 3D avatar, virtual makeup, hair and fitting. The company is at the core of the computer graphics field and has acquired more than 27 patents in Korea, USA, Taiwan and Japan. For more information, visit http://www.FXGear.net.

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Teresa Barbosa
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