Kurbo Health Taps Mobile Health Marketing Veteran Mike Zhang as Chief Marketing Officer

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Kurbo, the first mobile weight loss program for children and teens, has hired mobile health marketing veteran Mike Zhang to lead marketing efforts.

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One in three kids under 18 are either overweight or obese, yet many parents don’t even realize their kids are struggling with weight-related health and emotional issues.

Kurbo Health, which offers the first mobile weight loss program for children and teens, has announced the addition of veteran digital health and mobile marketing expert Mike Zhang as Chief Marketing Officer.

Before joining Kurbo, Zhang held various marketing leadership roles in organizations such as Smart Destinations (mobile travel), AboveStress (mobile app), Diet.com/Diet Health (online wellness), and Procter & Gamble (Women’s Health).

According to Kurbo founder Joanna Strober, Zhang’s hiring signifies the company’s continued commitment to accelerating growth in both B2C and B2B channels.

“We are excited to have Mike on board to lead our consumer marketing effort. One in three kids under 18 are either overweight or obese, yet many parents don’t even realize their kids are struggling with weight-related health and emotional issues. Kurbo can make a difference in the lives of millions of children and families by providing the coaching and support they need,” Strober explained. “With Mike leading marketing, we will be able to extend our message to more people about the life-changing benefits of Kurbo.”

A recent Kurbo pilot study showed that 88% of kids reduced their BMI at a healthy rate after using Kurbo coaching and its mobile app. These kids also reported higher levels of happiness, self-confidence, and self esteem. Moreover, parents said they are fighting less with their kids about food, are less stressed, and that their kids are experiencing higher levels of confidence than before.

Zhang said, “I am excited to join a team of seasoned entrepreneurs and behavioral coaches who are leveraging mobile technology to address challenging personal health issues. Kurbo’s health coaching and mobile app are helping children develop healthy lifestyles that can have a lifelong impact on their wellbeing and happiness.”

About Kurbo Health
Kurbo Health provides the first mobile coaching solution that is designed specifically to help children and families lose weight and develop smarter eating choices. It is based on one of the most advanced weight-management programs from Stanford University, and proven effective in helping kids lose weight and create healthy habits. Kurbo kids and families receive weekly video consults and goal-setting with a trained professional coach via Skype or FaceTime, a mobile app designed to help them track food and exercise on their smartphone, and daily support from a team of experts through emails, text messages, and in-app games and videos. The company has offices in San Francisco and Palo Alto. For more information, please visit http://www.kurbo.com.

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Aimee Grove
Kurbo Health
+1 415-706-1906
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Joanna Strober
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