Stay Edinburgh City Apartments grows direct reservations by 900% with GuestCentric

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GuestCentric’s marketing system provide stunning increase in direct bookings over PMS booking solution

GuestCentric, the leading provider of cloud-based digital marketing software for hotels, announced today that Stay Edinburgh City Apartments, a collection of premium apartments in Scotland, selected GuestCentric to power its digital strategy with a full suite that comprises award-winning website, booking engine, channel management and social marketing tools.

Through this partnership, Stay Edinburgh City Apartments is able to optimize and strengthen their online presence, thus, boosting direct bookings and increasing online revenue.

Stay Edinburgh City Apartments boasts 25 stylish luxury apartments on Edinburgh’s Royal Mile. Centrally located, the apartments are surrounded by some of the most important touristic attractions such as Princes Street Gardens, St. Giles Cathedral, and Edinburgh Castle. All apartments offer the guests with a modern fully fitted kitchen, linen, towels and free Wi-Fi.

“We are over the top happy with the decision to replace our old PMS booking system for GuestCentric’s digital marketing solution, totally focused on sales. Our new website, combined with GuestCentric’s powerful booking engine, helped us to increase our direct bookings by 900%,” said Harvey Cochrane, General Manager at Stay Edinburgh City Apartments. “Before GuestCentric, we had one direct booking a week. Now, we have at least one direct booking per day!”.

Along with GuestCentric’s innovative web design, recognized with over 75 international awards, Stay Edinburgh City Apartments uses GuestCentric’s user-friendly booking engine and channel manager to manage their inventory and rates more efficiently, saving precious time on their daily tasks.

“Stay Edinburgh City Apartments’ astounding results make us extremely happy and proud of the work we have done over the years to provide hotels with the best technology ever,” said Pedro Colaco, CEO of GuestCentric. “Our suite of digital marketing tools will complement and bolster Stay Edinburgh City Apartments’ efforts to maximize their brand exposure and achieve solid revenue growth, while providing their guests with an unbeatable online shopping experience”.


About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

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GuestCentric Marketing
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