DiscoverOrg Launches OppAlerts to Predict Customer Purchase Intent

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New product allows technology vendors to leverage online consumption data to accurately target potential buyers.

DiscoverOrg (, the leading sales and marketing intelligence solution, today announces the launch of OppAlerts, a predictive data tool for technology vendors delivering insight about businesses’ online activity to identify selling opportunities.

DiscoverOrg analyzes more than 30 million rows of 180 million unique cookies every day. Data from more than 250 B2B publishers is fed through the company’s big data engine to identify increased consumption of technology-related articles, whitepapers, case studies and analyst briefings. This data analysis, coupled with the research and direct contact verification of DiscoverOrg’s in-house team, helps users uncover accurate purchase intent and primed opportunities at the beginning of the buying cycle.

“OppAlerts provides sales-ready predictive intelligence that enables our customers to understand how and what technology buyers are researching on a daily basis and ultimately where to target potential customers in the sales process,” said Henry Schuck, CEO of DiscoverOrg. “When you combine the power of OppAlerts with our extensive database containing contact information and organizational charts for over 20,000 companies, sales and marketing teams become unstoppable.”

OppAlerts covers online activity in several of the top technology segments, including big data/business intelligence, business applications, collaboration, data centers, information security, marketing automation, mobility/telecom, networking and storage.

New opportunities are automatically aggregated with DiscoverOrg’s complete dataset of more than 400,000 contacts to identify those responsible for related purchases. Armed with OppAlerts, users gain actionable intelligence into their target accounts and an instant connection to the most relevant decision makers.

To find out how DiscoverOrg OppAlerts can help your sales and marketing teams get in front of the right opportunities before your competitors, visit

About DiscoverOrg
DiscoverOrg is the leading sales and marketing intelligence tool used by the top technology vendors, staffing companies and consultants targeting IT, Finance and Marketing departments of Fortune-ranked, Mid-Market and SMB companies in North America and Europe. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the org charts of 19,000 companies complete with verified email addresses, direct-dial phone numbers, reporting structure, new projects and initiatives and technology installed base. Each of the over 400,000+ decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of 85+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit

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