UMarketing Wins PR Daily 2014 Best Marketing Video Award

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Agency achieves remarkable results for PPL Electric Utilities by creating education videos using customers’ own usage data.

UMarketing has received the Best Marketing Video Award in PR Daily’s 2014 Video Award competition for their work with PPL Electric Utilities on the Customer Energy Use Personalized Video Campaign.

The campaign uses customer data to educate PPL Electric Utilities customers on their seasonal energy use in relation to past seasons and in comparison to other customers, explain possible causes for increased usage, and demonstrate the value of online account management. The videos are delivered to customers via email each season.

The program has exceeded its click rate goal, or the percentage of the email recipients who clicked a link in the email, by 140%. It also achieved a click-to-open rate, or the percentage of those people that opened the email who clicked a link in the email, that was 224% over goal.

"We’re always looking at new ways to engage our clients’ customers in more meaningful ways. The Personal Video Network was a convergence of ideas and technology that just seemed to have all the elements for success,” explained UMarketing General Manager Alicia Wiedemann. “And now that it is up and running we have the numbers to support our initial instincts. Great numbers. We’ve also discovered a few other very cool ways Personalized Videos can be used, such as for acquisition and up/cross sell programs."

“The success of the PVN program has been so attractive that we are now engaged for two new programs for other clients. Exciting times for UMarketing.”

About UMarketing:

At UMarketing, everything begins with insight. By first analyzing the market, the message, and the medium, UMarketing is able to tailor strategic creative solutions that are engaging, relevant, trackable and accountable. That's unified marketing. That's UMarketing.

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Alicia Wiedemann
UMarketing
+1 (646) 998-9407
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