SavvyCard’s technology and market strategy are well timed to take advantage of the major shift in consumer behavior caused by growing mobile device usage and the importance of social media in purchasing decisions.
St. Petersburg, Florida (PRWEB) May 13, 2015
SavvyCard announced today that Gerald Poch, co-founder and former Chairman of FirstMark Capital, will join its Board of Directors and play an active role in working with the SavvyCard management team to refine and focus its business strategies and capital raising efforts.
Mr. Poch has over 40 years of experience in building and investing in leading US technology companies. FirstMark Capital is a prominent venture capital group located in New York City and has invested in technology companies such as Pinterest, Lumosity and Shopify. Prior to First Mark Capital, Mr. Poch was a Senior Managing Director of Pequot Ventures and the Chairman, President and CEO of GE Capital Information Technology Solutions.
SavvyCard’s mobile marketing technology allows people and businesses to quickly build and deploy mobile optimized micro websites (“web cards”) that make it easy to serve relevant content to networks and customers through different mobile devices. SavvyCard has been described as a more robust version of Twitter’s “website cards,” and does not require a supporting advertising program or client-side application for deployment. The basic version of the SavvyCard product is free and contains generalized functionality. Paid, customized versions (which include industry specific functionality) are developed for individual verticals.
Currently, the company is focused on serving its initial market, Real Estate, but will pilot other verticals in 2016. SavvyCard has over 30% of REALTORS® in Florida and is expanding nationwide with its launch of over 40% of the REALTORS® in Colorado this June. The company expects to have over 120,000 REALTORS® on its platform by the end of 2015, which represents about 10% of the national market. The company has raised approximately $3.5M in startup capital to date.
Mr. Poch believes SavvyCard’s technology and market strategy are well timed to take advantage of the major shift in consumer behavior caused by growing mobile device usage and the importance of social media in purchasing decisions. “The team at SavvyCard understands this change in consumer behavior, and has crafted a solution that helps businesses maintain control of their customer relationships and more importantly, leverage these relationships to their advantage. It’s an exciting business model.”
“Great companies start by attracting great people. Adding someone of Jerry’s caliber to our team is an important milestone”, stated David Etheredge, CEO of SavvyCard. “Mr. Poch’s experience, relationships and leadership will prove valuable as we work to grow SavvyCard from a regional success story to national prominence in the mobile technology space.”
For more information on SavvyCard, please visit http://www.SavvyCard.com or call (727) 502-6012.
SavvyCard, a mobile technology startup based in St. Petersburg, Florida, helps organizations rapidly and inexpensively deploy mobile engagement tools and systems. SavvyCard’s proprietary platform enables the creation of branded mobile web apps so every brand, person, product, service and cause can engage with consumers through smartphones and tablets – effectively, quickly and inexpensively. With SavvyCard, users can readily share and refer people, products, places, events and services they love, and businesses can build and own direct relationships with their customers. For more information, visit our mobile web app at http://www.SavvyCard.com/Savvycard, our desktop website at http://www.SavvyCard.com, or call (727) 502-6012.