SnapComms Releases “Compliance Communications Best Practices” White Paper

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SnapComms, a world-leading developer of direct-to-employee engagement (D2EE) software tools, publishes new white paper that provides practical advice on increasing employee engagement with compliance campaigns.

Despite the many challenges compliance teams face in 2015, truly engaging employees via compliance communications still remains paramount. Recent research carried out by Gallup indicates that employee engagement rates have reached a historical high. Yet compliance teams still fail to get their messages remembered and, in many cases, even seen by employees in the first place.

SnapComms’s new white paper, titled “Helping the Medicine Go Down: Compliance Communications Best Practices,” provides guidance on how compliance professionals can apply best practices from corporate communications to increase message cut-through and retention.

Over the last few years, internal communications channels have become increasingly cluttered. In larger organizations, many departments fight for limited intranet real estate and its declining usage. They also struggle to get their emails noticed in employees’ overflowing inboxes. As a result, compliance messages often get lost in the shuffle.

Sarah Perry, co-founder and CEO of Snapcomms, says:

“As a provider of software tools for some of the leading global corporate ‘comms’ teams, we have seen first-hand just how effective some of them are at maintaining employee engagement in large and complex organizations.

World-class internal communications teams maintain employee engagement by being strategic about what they want to say. They’re also deliberate about how they communicate those messages to different audiences. They also use the right tools at the right time to deliver their messages.

However, from our conversations with compliance specialists in different countries, it became obvious that most aren’t aware of these approaches and tools. So, we wrote a white paper that informs compliance teams about the best practices they can apply to their campaigns.”

This white paper shows how to design a communications plan that goes beyond the obvious employee engagement channels. It also recommends systems and processes that compliance teams can borrow from their colleagues in internal communications. This includes a discussion of Direct-to-Employee Engagement (D2EE) tools that forward-thinking compliance teams can use to bypass the internal communications department altogether.

Adopting a comprehensive approach to communications will allow compliance teams to finally cull ineffective training programs and email “compliance spam”, and finally start consistently meeting their strategic program objectives.

To see how your team can increase the reach and penetration of its compliance communications, download the full white paper today:

About SnapComms:

SnapComms is a leading global provider of software tools for internal communications. The company was founded in 2007 in Auckland, New Zealand, and also has offices in California, New York and London. Some of the world’s leading organizations, including Vodafone and Virgin Media, use SnapComms to go beyond email and engage with their employees directly.

To learn more about the SnapComms “Compliance Communication” solution, schedule a demo at:

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Mark Hayes
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