Dallas Area Fitness Studio Signs First Franchise

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Dallas-based bodybar Studios signs first Franchise Contract to Natasha Hatcher, wife of NFL player Jason Hatcher. Studio is set to open late Summer 2015 in Southlake,Texas.

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The moment I took my first class at their Plano location almost three years ago, I knew this was the brand I wanted to be a part of. I have taken classes from other studios, but bodybar is different.

Since the first studio opened in the spring of 2012, the bodybar experience has evolved into a business model that has recently started to grow through franchising.

bodybar announced today its first franchisee, Natasha Hatcher, Denton County resident, entrepreneur, mother of four. She is also the wife of NFL football player, Jason Hatcher, current Defensive End for the Washington Redskins and former Defensive End for the Dallas Cowboys. Construction will begin at Southlake, TX, with a grand opening slated for late Summer 2015. She has deep roots here and future bodybar Studio openings are on her radar for this region.

“Living an active lifestyle is important for me and my family, and so is being a good, healthy example for the community,” said Hatcher. “The moment I took my first class at their Plano location almost three years ago, I knew this was the brand I wanted to be a part of. I have taken classes from other studios, but bodybar is different. Their studios are gorgeous, you know walking in that you’re about to experience something top notch. The teachers truly care about you and are passionate about what they do. In fact, all of their staff is genuine and real. When I was ready to make the first step towards opening my own studio, I definitely did my homework, and I am confident that bodybar Studios is the company that is worth the investment. This is such an exciting time for me, my family, and for bodybar. I can’t wait to bring bodybar to Southlake, TX.”

To stay informed on Natasha Hatcher’s bodybar Studios developments and learn more about franchise opportunities, visit http://www.bodybarstudios.com/franchising/.

In Entrepreneur magazine’s 36th Annual Franchise 500 report, fitness boutiques with specialized classes and more personal service for clients are at the forefront of growth as they typically have smaller footprints and keep costs down for franchisees. According to the 2012 IRHSA report and recent IBIS World data, more than 58 million people in the U.S. are using health and fitness facilities, which have contributed to an increase in revenue, now at $21.8 billion.

“Recent Physical Activity Council (PAC) reports show that inactivity is decreasing, and more adults are looking for and interested in investing in a healthier lifestyle,” founder and owner Laurie Gatlin says. “With the continued growth of our studios in Dallas and Plano, we’re ready to share our healthy living model and expand our brand through franchising, starting with a focus on Texas.”

About bodybar Studios – Founded in 2012 by business development and marketing strategist, Laurie Gatlin, bodybar Studios was launched to help take traditional Pilates routines to the next level. bodybar Studios is a fitness boutique that provides equipment-based, high-intensity classes inspired by proven Pilates principles. Currently operating in two locations, bodybar offers classes, privates, healthy fare and fitness apparel. This studio is a perfect fit for those looking for an experience in fitness that is fast, efficient & fun. http://www.bodybarstudios.com

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Margaret Suarez

Margaret Suarez
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