Santa Monica, CA (PRWEB) May 15, 2015
FameBit, the self-service marketplace that enables brands including L’Oreal, Adidas and Dollar Shave Club to collaborate directly with YouTube influencers and create impactful content marketing videos shared across the Internet, today announced the acquisition of short-form video marketing agency Refame.
Refame, a marketing agency that connects influencers with advertisers on Vine, Snapchat and Instagram, is merging its network of short-form content creators with FameBit’s unique self-service marketplace to effectively engage with audiences across multiple platforms while helping brands expand their reach even further. The acquisition comes as FameBit crosses its 450 million-subscribers and 10K creators milestone with the company on track to reach 1 billion subscribers by the end of this year.
The acquisition will fulfill FameBit’s mission to be the easiest place for brands to automate not only long-form but also short-form video marketing via a network of social media influencers. By incorporating Refame’s roster of Vine, Snapchat and Instagram creators, brands can now create content packages ranging from Reviews to Skit Comedy to Haul Videos across the key social platforms millennials turn to for discovering new products and services.
“This is a defining moment for FameBit, ” said David Kierzkowski, co-founder and CEO of FameBit. “We see Refame as a natural addition to the long-form content our influencers are currently creating and we are excited to incorporate it into our platform. By expanding our reach to content marketers on Snapchat, Vine and Instagram, we’re giving brands the opportunity to speak to audiences across other creative platforms in ways that are most impactful and appropriate for each one of those platforms.”
In less than one year, Refame has garnered a wealth of exceptional social media personalities with a direct reach to over 40 million people every day and who have altogether produced nearly four billion impressions.
FameBit’s self-service platform makes it easy for brands to directly connect with YouTubers to create original videos with engaged viewers. With 10,000+ YouTubers and now 450M subscribers on the platform, YouTubers have sent more than 100,000 proposals to brands for product integrations.
About FameBit
FameBit is the leading self-service marketplace where brands and YouTube stars collaborate for product or service endorsements. As one of the fastest growing marketplace startups, FameBit works with top brands such as Adidas, L'Oreal, Hint, JustFab, Dollar Shave Club and more. It is a convenient method to find, hire and work with YouTube Influencers and create brand awareness with tutorial videos. Founded in June 2014, FameBit is based in Santa Monica, CA.