Don’t Let Summer Melt Undo Your Spring Admissions Performance

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Sparkroom Introduces “Stop the Summer Melt” Student Nurturing Package to Freeze Spring Results

This year, Sparkroom is helping higher education institutions freeze their spring results with their “Stop the Summer Melt” Student Nurturing Package. Through email nurturing, Sparkroom helps colleges and universities stay in contact with their accepted students to ensure they stay on track to enrollment.

According to the Department of Education, 10 to 20 percent of college eligible students “melt away” every summer. These students, most of whom are lower-income, apply to college and are accepted, but do not end up enrolling in the fall because they fail to achieve milestones required for enrollment.

From placement exams to immunizations to paperwork, there is a lot of preparation required of high school graduates before starting college in the fall. Unfortunately, many lower-income students do not have the knowledge, support or encouragement to get this work done. But, according to the Michael & Susan Dell Foundation, summer melt rates drop when schools put in place proactive and targeted efforts to help students overcome enrollment hurdles.

The Sparkroom “Stop the Summer Melt” Nurturing Package is a low-cost, proactive tactic to support inbound college students. Through dynamic content and responsive templates, colleges and universities can send personalized, branded messages designed to help inbound students tackle required enrollment tasks.

The Sparkroom “Stop the Summer Melt” Nurturing Package features automated email marketing tracks based on student actions to maintain consistent communication while lifting the summer action rates of inbound students to ultimately impact fall conversion rates. And because more than 60 percent of emails are opened first on mobile devices according to Sparkroom data, Sparkroom email templates are device-agnostic with mobile-specific features inclusive of click-to-call buttons that render when live support is available. As a result of these techniques, Sparkroom email nurturing campaigns regularly deliver a strong return on investment, with greater than 98 percent deliverability and a click-through-rate higher than 20 percent (of emails opened).

The Sparkroom “Stop the Summer Melt” Student Nurturing Package starts at $1,500 per month plus one cent per email sent and campaign setup costs. For more information about the Sparkroom “Stop the Summer Melt” Student Nurturing Package, email sales(at)sparkroom(dot)com or call 877.423.1366.

About Sparkroom
Sparkroom, winner of the 2015 LeadsCouncil Gold LEADER Award for Best Marketing Agency within the education industry, provides fully transparent, analytics-based strategies that achieve enrollment marketing objectives. Sparkroom provides marketing services and marketing software, the combination allowing for improved efficacy of enrollment campaigns. Sparkroom Marketing Services include email marketing, vendor inquiry management, paid search, marketing analytics, compliance monitoring, SEO, social media solutions, mobile advertising, performance-based display advertising and pay-per-inquiry (PPI) TV, radio and print campaigns. Sparkroom Marketing Software, winner of the 2015 Silver LeadsCouncil LEADER Award for Most Valuable Technology in Higher Education and a University Business Readers’ Choice Top Product, integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom is owned by Nelnet (NYSE: NNI) and is part of the Nelnet Enrollment Solutions family of brands. For more information, visit

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Kathy Bryan
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