Our designer in-store experience is the essence of our brand, and Blue Acorn was the ideal partner to bring that experience to a broader audience
Charleston, S.C. (PRWEB) May 14, 2015
Blue Acorn, a premium eCommerce design, development and optimization agency, today announced the launch of a new website for Candelabra, a designer home furnishings retailer based in Mount Pleasant, South Carolina. The website was developed on Magento Enterprise Edition 1.14, an eCommerce platform owned by eBay Enterprise.
Previously on Magento Community Edition, Candelabra engaged Blue Acorn to upgrade to Enterprise Edition to take advantage of its native responsive framework and to build an infrastructure that will support continued growth.
“When we began the process of looking for an eCommerce partner, we were happy to find a local agency, especially one with the reputation that Blue Acorn possesses,” said Whitney Moore, President, Candelabra. “We wanted to find an agency that could become familiar with our brick-and-mortar locations. Our designer in-store experience is the essence of our brand, and Blue Acorn was the ideal partner to bring that experience to a broader audience.”
Familiar with the design process, the leadership team at Candelabra participated in Blue Acorn’s immersive, two-day user experience (UX) design workshop. Prior to the workshop, Blue Acorn conducted an extensive UX audit to gather and evaluate qualitative and quantitative data to determine the most effective ways to increase conversion rates. Candelabra attended the workshop at Blue Acorn’s downtown Charleston office to build in the new features and functionality recommended by the UX audit, as well as to define the look and feel of the site.
“Before the design workshop, the team visited Candelabra’s office for brand immersion and to learn about their operations,” said Victor Bejar, creative director, Blue Acorn. “The goal was to translate the specific style of their brick-and-mortar location to an engaging brand image and experience that will support their company as it continues to grow.”
The result of the workshop is a clean, modern design that engages visitors by showcasing beautiful product images. A white background enhances the detailed photography of various furniture pieces and home décor items. Data from the UX audit influenced Blue Acorn and Candelabra to streamline the navigation and add a product scroll under the lifestyle imagery on the homepage.
Visit http://www.shopcandelabra.com to experience the eCommerce site first hand.
About Blue Acorn:
Blue Acorn is a premium eCommerce agency dedicated to helping retailers and brands achieve revenue growth through data-driven design, development and optimization. Founded in 2008, Blue Acorn is a Magento Gold Solution Partner and maintains certified partnerships with Google Analytics, Monetate and Optimizely. Blue Acorn delivers innovative eCommerce solutions to clients such as Rebecca Minkoff, Everlast, Live Nation and VIETRI from its office Charleston, South Carolina.
Candelabra Inc. was established in 2001 in Charleston, South Carolina with a simple idea to bring a different variety of lighting to the local market. A fresh style, creative team and collaborative “hands-on” approach to customer service set Candelabra Inc. apart from its competition and define its philosophy. Candelabra is on the frontier of the lighting and home furnishings industry to make sure their selection is the most current, comprehensive and enjoyable within the home design market. In 2013, Candelabra launched a sister company, Lyndon Leigh. While it is dedicated to the same philosophy, Lyndon Leigh brought upon a lower price point, larger selection of upholstered furniture, textiles and gift items than Candelabra previously offered. ShopCandelabra.com has now brought together the best of both stores, Candelabra and Lyndon Leigh, offering one-stop shopping for your entire home.