Little Debbie launches Peanut Butter Creme Pies in Family Pack format

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The new format will be available in stores starting in late-May 2015.

Little Debbie Peanut Butter Creme Pies

The combination of delicious peanut butter creme sandwiched between two home-style peanut butter cookies from the Little Debbie brand has proven to be a winner enjoyed by consumers nationwide.

Little Debbie® is pleased to announce the release of its wildly popular Peanut Butter Creme Pies in a new Family Pack format. The new format will be available in stores starting in late-May 2015.

“The combination of delicious peanut butter creme sandwiched between two home-style peanut butter cookies from the Little Debbie brand has proven to be a winner enjoyed by consumers nationwide,” said Thomas Mossbeck, Little Debbie product manager.

Little Debbie first introduced the Peanut Butter Creme Pie as a single-serve product in 2013 under the Little Debbie Snacks line and in Big Packs in 2014. Their huge success and consumer feedback prompted the company to develop the Family Pack format which delivers the same freshness, quality and taste in a smaller size that’s perfect for lunchboxes, purses, briefcases and backpacks.

“It’s exciting to now be able to offer our phenomenal Peanut Butter Creme Pies in a smaller serving size in addition to the established formats and reach households that have not yet tried this new classic from Little Debbie,” said Mossbeck.

The Little Debbie Family Pack Peanut Butter Creme Pies has a net weight of 10.98 oz. and contains eight individually-wrapped snacks — all for an MSRP of $1.99. This Family Pack gives consumers another great Little Debbie value that’s a delight to both their taste buds and their family budget.

About McKee Foods

McKee Foods, a family bakery with annual sales of about $1.4 billion, is a privately-held company based in Collegedale, Tenn. The McKee Foods story began during the height of the Great Depression when founder O.D. McKee began selling 5-cent snack cakes from the back of his car. Soon after, he and his wife, Ruth, bought a small, failing bakery, using the family car as collateral. Today, the company employs nearly 6,000 people in Collegedale, Tenn.; Gentry, Ark.; Stuarts Draft, Va.; and Kingman, Ariz. It creates and produces Little Debbie® Snacks, Sunbelt® Bakery snacks & cereals, Drake’s® cakes, Heartland® and Fieldstone® Bakery food products. Visit mckeefoods.com for more information.

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Mike Gloekler
McKee Foods
+1 423-238-7111 Ext: 22440
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