The 3 Keys to Digital Publishing Success – Audience Development, Monetization and Re-generation

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Innovation Enterprise host this year’s flagship Digital Publishing Innovation Summit taking place at the Pierre Hotel in New York City this July 16 & 17. This event is renowned for its interactive elements, quality content and seniority of attendees, connecting delegates with the key players the digital publishing industry has to offer.

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The Digital Publishing Innovation Summit is moving beyond publishing production and dissemination and taking a look at everything from audience development and content strategies, to monetization of media, native advertising, digital regeneration and more.

Audience development is key to monetization success and also the reputation/share of the business in the digital space. The right content strategy and social engagement campaigns can help meet the needs of both existing, and potential audiences, whilst developing on-going relationships. Penguin Group, Bleacher Report, American Media & more will be discussing just that through keynote presentations and workshops, addressing real case studies.

Hearst, Breaking Media, Mashable & more will be taking up the essential area of monetization. How does a company generate revenue through streams that never thought possible? Publishing houses have had to capitalize on this opportunity and media companies have been quick enough to adopt this channel primarily. From programmatic to native advertising, increasing efficiencies in ad buying is only raising ad spending, which can only be good for the publisher of today.

The digital transformation has now come and gone. Today it’s about re-generation for media companies, those born into the digital age are starting to lag behind - such is the nature of digital. Big brands such as Playboy, The Onion, The Huffington Post & more will delve into hot topics of mobile, globalization, content and more, analyzing the latest technologies and why companies must keep on top of what’s happening.

Early Bird rates come to an end Friday, May 15, and save attendees $200+ of registration.

For a more complete list of speakers, presentations and registration details for the Digital Publishing Innovation Summit, New York please visit: http://theinnovationenterprise.com/summits/digital-publishing-innovation-summit-new-york-2015

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

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Sam Geapin
Innovation Enterprise
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since: 12/2012
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