Porterville, California Continues to Focus on Retail Recruitment and Retention

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The City of Porterville, California, announced that it will continue its partnership with Buxton, a consumer analytics firm, to strengthen its retail development efforts. Porterville has been a Buxton client since 2008.

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Retail development provides a significant source of revenue that can be reinvested into the community.

The City of Porterville, California, announced that it will continue its partnership with Buxton, a consumer analytics firm, to strengthen its retail development efforts. Porterville has been a Buxton client since 2008.

Throughout the partnership, Buxton has identified specific retailers and restaurants that match the shopping preferences of consumers in the City’s trade area and has provided information to help local business owners grow their businesses. The information has been used to attract Kohl’s and other retailers to the community.

City leaders also use Buxton’s proprietary web-based real estate platform SCOUT to analyze retail matches and provide market intelligence to existing local businesses. SCOUT reporting features present a convincing case to retailers seeking growth opportunities.

“Retail development provides a significant source of revenue that can be reinvested into the community,” said Jason Ridenour, development associate for Porterville. “Buxton’s analysis will continue to help us fill critical retail gaps in Porterville, providing convenient shopping options while complementing existing local businesses.”

“Buxton is delighted to continue working with Porterville,” remarked Lisa McCay, vice president of Buxton’s public sector division. “We look forward to supporting the City’s continued development success.”

Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Clients in California include Rancho Cordova, Pasadena, Hesperia and others.

About Porterville, California

Nestled against the foothills of California’s Sierra Nevada Mountains, Porterville is a bustling city of over 55,000 and serves as a trade center to over 100,000 people. The economy is a thriving mixture of agri-business, light industry, and commercial enterprise. Local businesses produce a number of products such as electronic medical instruments, printed forms and specialty documents, and food products.

For more information, visit http://www.ci.porterville.ca.us.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC and Sally Beauty Supply.

For more information, visit http://www.buxtonco.com.

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Katie Russell
Buxton
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