Ashley Furniture HomeStores of Metro New York and New Jersey Delivered Sleep to Former Avalon at Edgewater Residents

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In Edgewater, NJ former Avalon at Edgewater families lost their homes as a result of the fire in January 2015. Ashley Furniture HomeStores of Metro New York and New Jersey worked to restore restful sleep to those youths through the Hope to Dream Program.

Factory Direct Enterprises LLC, a licensee of Ashley Furniture HomeStore, surprised, delighted and delivered new Ashley Sleep mattress sets, bedding and frames to 14 youths displaced by the consuming January fires in the Avalon at Edgewater apartment complex. The fire, one of the biggest in the history of Bergen County, New Jersey, destroyed all 240 units leaving more than 500 people homeless and displacing many more.

“We cannot replace the homes lost by these residents, but we can help by giving them a good night’s sleep,” explained Eugene Chrinian, Chief Executive Officer of Factory Direct Enterprises, LLC. Chrinian continued, “This is just one example of our Hope to Dream program which engages our team members and customers to provide children in need with the necessary resources for a healthy night’s sleep. “

The deliveries took place on Wednesday, May 13 as a dedicated Ashley Furniture HomeStore truck delivered the complete youth beds to children in their current home. “Our Hope to Dream Agents will join the delivery team to meet the selected families and demonstrate our commitment to the communities we serve,” shared Janine Monize, the HomeStore’s Guest Experience Specialist.

To nominate a child between the ages of 3-16 for a brand new mattress set, visit the Hope to Dream application form at

Factory Direct Enterprises LLC, based in Edison, New Jersey, is a longtime licensee of Ashley Furniture HomeStore often recognized for its operational and sales excellence. The company currently operates stores in Poughkeepsie, Middletown, New Rochelle, Nanuet, Queens, Brooklyn, Carle Place, Farmingdale, and Patchogue, New York and in Fairfield, Paramus, and Secaucus, New Jersey. Factory Direct also operates a distribution center and warehouse in Edison, New Jersey and will open a new HomeStore in Lake Grove, New York in mid-May.

Click the link below to view the full story from on 2/12/15.

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Leigh Christy
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