“Understanding a team’s fan base inside and out – what they like to do, when they like to do it, and how they want to engage with their team – is our primary goal," says Kayla Mount, SuperFanU's co-founder.
Louisville, KY (PRWEB) May 14, 2015
SuperFanU (http://www.superfanu.com), a leading fan loyalty and engagement company, recently announced two new divisions, SuperFanHigh (http://www.superfanhigh.com) and SuperFanPro (http://www.superfanpro.com).
The new divisions were created to represent the different fan loyalty and engagement needs and motivations for SuperFanU’s clients. Taking a more comprehensive approach to student engagement at the high school level, SuperFanHigh schools using the loyalty platform have found it to be a way to engage the entire student body in all school activities, not just sporting events. At the college level, getting students and fans to attend games on a regular basis is important to athletic departments. And at the pro level, creating additional value for season ticket holders is essential.
“By creating the three divisions, we are better able to offer a mobile platform that is extremely targeted and highly effective for our teams and schools,” explains Kayla Mount, SuperFanU’s co-founder. “Fans, students, alumni, teachers and sponsors use mobile devices differently and for different reasons. Thus, our new divisions will allow us to provide better focus on what each audience wants.”
SuperFanU also redesigned its corporate logo to place more emphasis on its ultimate consumer, the sports fan. “Our primary focus for the teams that we work with is developing and customizing programs that maximize the entire sports experience for the fans – before, during and after events,” says Mount. “Understanding a team’s fan base inside and out – what they like to do, when they like to do it, and how they want to engage with their team – is our primary goal.”
The company has launched a new corporate website, superfanu.com, and individual websites for SuperFanHigh and SuperFanPro. The websites provide information on how the uniquely customizable platform works for schools, teams and their end-users. The new websites also give details on reports and data analytics that schools and teams can expect to receive from the application. And, the websites allow visitors to easily set up a 30-minute demonstration of the SuperFanU, SuperFanHigh and SuperFanPro products in action.
For additional information about SuperFanU or to schedule a demo, visit http://www.superfanu.com.
SuperFanU was founded in 2011 as a fan loyalty application platform for sports teams to engage and grow their fan base. SuperFanU customizes mobile applications for teams to incentivize and reward fans and followers. The company is also now developing the application for several major national brands to allow them to better market to their brand advocates.