190west Adds Talent to Growing Team Through Acquisition of Red Ember Marketing

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190west acquires Red Ember Marketing of Lowell, MA, to expand team, marketing automation resources, and access talent.

Boston Based Digital Marketing Agency

190west is continuing to grow with new advanced digital marketing customers, and Eric brings a depth of experience that will help us work with businesses ranging from high tech to manufacturing.

190west, a Division of 190 Group LLC has announced the purchase of Red Ember Marketing, an agency that has been delivering technical marketing solutions to clients across a variety of industries since 2008. Red Ember Marketing will operate as a division of 190 Group LLC, with Red Ember’s president, Eric Salerno joining as Director of Marketing Strategy of 190west, a leading Digital Marketing Agency with offices in Westford, MA.

This is just the latest move from 190west, who moved their offices to Westford in November. “190west is continuing to grow with new advanced digital marketing customers, and Eric brings a depth of experience that will help us work with businesses ranging from high tech to manufacturing,” explained Ashley Carrier, Founder and CEO of 190 Group. “It takes a combination of marketing expertise, technical knowledge, and experience in a variety of industries to deliver consistent, world-class results that exceed our clients’ expectations.”

"By joining with 190west, Red Ember customers will gain access to additional technical resources and expertise to help them succeed. I started Red Ember to help clients leverage technology to improve their marketing efficiency. 190west delivers automation and inbound marketing services with a platform-agnostic approach, and that resonated with me. I think it’s a great fit, and I’m looking forward to helping 190west continue its rapid growth,” added Eric Salerno, founder and President of Red Ember Marketing.

Red Ember customers can rest assured that they will continue to receive the same responsive support and services they have grown accustomed to. They will benefit from the expanded team, platforms, and resources available from 190west.

About 190 Group LLC    

190 Group LLC is a diversified, Boston-based private holding company that seeks to develop long-term business and digital marketing partnerships. 190 Group is building a varied business portfolio and is open to investments in product and service companies with strong management earnings and market share. Companies that are currently part of the 190 Group portfolio include 190west, Red Ember Marketing, BCmods, and Bonsai Outlet. Companies that were previously under the 190 Group umbrella include ECHOtapeProducts and BLVD Lighting.

About Red Ember Marketing
Red Ember Marketing works with clients across a range of industries to help them improve the efficiency of their marketing assets through the use of technology, automated processes, content, and focused strategy. Prior to founding Red Ember in 2008, Mr. Salerno was Product Marketing Manager for Liquid Machines, a data protection and encryption software company, and Director of Business Development for Argos Systems, the North American Division of Finnish CAD software company, Vertex Systems.

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Ashley Carrier
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