Budge Studios™ Debuts Budge Playgroup™, An Innovative Program Inviting Families From Across The Globe To Participate In The Creation Of New iOS Apps

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First-Of-Its-Kind Program Gathers Direct Feedback From Its Users

BUDGE STUDIOS™, one of the leading children’s app companies, introduces Budge Playgroup™, a program that uses focus groups to develop new iOS apps by inviting kids and parents to test and provide feedback. A first of its kind in the children’s app space, Budge Playgroup utilizes TestFlight to expand the app creation process and to involve thousands of families across the globe.

To debut the innovative program, Budge Studios invited families to playtest Caillou Search & Count, an engaging game of hidden objects and numbers that helps to develop important educational skills, such as observation and numeracy. Budge Playgroup participants were invited to experience the top-secret app on iPhone and iPad before its release, and to help shape the gameplay by providing feedback such as scene preferences, mechanics for the magnifying glass search tool, hints, and overall fun. Parents could also choose to have their kids’ names appear in the app credits!

“Budge Playgroup allows us to make better products by listening and applying feedback from the real families who use our apps every day,” says Michael Elman, Co-CEO and founding partner of Budge Studios. “Kids are intuitive, creative, and honest, so there’s no one better to help us make the best apps on the market than kids themselves.”

Budge Studios also introduces Budge Playgroup LIVE, where local kids are regularly invited to the Montreal-based studio to test the upcoming iOS apps and provide feedback in person. Budge Playgroup LIVE is an extension of Budge Playgroup, empowering kids to have an impact on the final app design.

Caillou Search & Count is available for free download from the App Store on iPhone and iPad or at http://www.AppStore.com

Budge Playgroup is open worldwide to parents or legal guardians of kids ages 2-10. For more details, and to register, visit http://www.budgestudios.ca/?p=playgroup.

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Video: https://youtu.be/6_JHxBS0kRA

About Budge Studios
Budge Studios™ was founded in 2010 with the mission to entertain and educate children around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Barbie, Thomas & Friends, Strawberry Shortcake, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. With over 100 million downloads to date, Budge Studios’ collection of award-winning apps are revolutionizing the children’s digital gaming world and have made them a global leader in children’s apps for smartphones and tablets. For more information, visit http://www.budgestudios.com or connect on Facebook, Twitter and LinkedIn.

About DHX Media
DHX Media Ltd. key player internationally in the creation of content for families and children, is recognized globally for such brands as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny Test, Slugterra and the multi-award winning Degrassi franchise. DHX Media Ltd. is the owner of Family Channel, the most-viewed children's television channel in Canada, as well as the channels Disney Junior (English & French) and Disney XD in Canada.

The Company markets and distributes its library of more than 11,000 half-hours of entertainment programming worldwide, and licenses its owned properties through its dedicated consumer products business. DHX Media Ltd.'s full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), represents numerous entertainment, sport and design brands. DHX Media Ltd. has offices in Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona, Milan, Munich and Amsterdam, and is listed on the Toronto Stock Exchange under the ticker symbols DHX.A and DHX.B

© 2015 Budge Studios™. All Rights Reserved.
Apple is a registered trademark of Apple Inc. in the U.S. and/or other countries. All Rights Reserved.

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Monica Guzman
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