Go2mobi Doubles Down on Mobile Data, Announces Mobile DMP for Advanced Audience Targeting

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Go2mobi, a leading mobile advertising platform announces its in-house DMP (Data Management Platform) to help its brand and agency clients engage their specific audiences at scale.

Go2mobi is helping us reach our ideal audience by targeting travelers on the move.

Victoria, British Columbia: Go2mobi offers one of the industry’s most robust mobile advertising platform in terms of its targeting, reporting and optimization functionality. Their DMP will allow for greater dynamism and precision when it comes to engaging target audiences at the right place and time. President and founder of Go2mobi, Tom Desaulniers, explains “we can collect thousands of non-personally identifiable data points that give great clues into a customer’s intent as they navigate the mobile web. DMP ingests multiple first and third party data streams and then contextualizes this data into actionable targeting and engagement strategies that we can use with our brand and agency clients.”

Go2mobi clients are taking advantage of their DMP audience targeting technology. One such client is Best Western, whose franchise owners across America are working with Go2mobi to drive their relevant ads to travelers. Jill Velez, Senior Marketing Manager for Best Western states, “Go2mobi is helping us reach our ideal audience by targeting millions of travelers on the move. Several Best Western co-op regional campaigns launched with Go2mobi have out-performed other ad sources. Go2mobi's customer service, campaign reporting, and optimization capabilities are, in my opinion, a step above the rest of the industry.”

Go2mobi explains their Data Management Platform combines and contextualizes first party browsing, app, geo and POI data to create basic customer profiles which are then enriched by third party data sources allowing for unparalleled audience targeting capabilities. One such piece of proprietary technology that feeds the DMP is called AppdentifyTM. AppdentifyTM allows advertisers to target users based on the apps they have installed on their phone. Desaulniers explains “The apps a user chooses to install give us great insight into their interests and intent. This kind of profiling combined with other tools at our disposal give us unparalleled ability to serve targeted ads on behalf of our clients.”

Media buyers and other marketing professionals have long recognized the value of Go2mobi’s self-serve offering which gives its users the ability to report and optimize on a deep array of actionable data points. Top clients of the self-serve platform such as Borja Ruiz-Gago from Telecoming Media Solutions reports that "Go2mobi's mobile ad network is the most performance oriented I have seen. No other mobile ad network has better features for optimization.”

Go2mobi’s in-house built DMP technology is currently available to brand and agency clients who are executing managed campaigns with the Victoria, BC company, but plans are in the works to roll out select features such as AppdentifyTM to the company’s self-serve clients soon.

Go2mobi, the Audience Targeting Platform is based in Victoria BC, Canada. Vancouver Island is quickly becoming a global hotbed for technology innovation, especially as it relates to marketing.

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Eric Dyck
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Eric Dyck
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