Supply Chain Leader Solvoyo Selects Weidert Group to Execute Full Inbound Marketing Program

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Weidert Group experiences continued client growth in the supply chain/distribution sector.

Weidert Group, Inc., an Appleton, WI based B2B inbound marketing agency and Platinum level HubSpot partner, announced that it has been chosen by Solvoyo, a global supply chain optimization software-as-a-service (SaaS) company based in Boston, MA and Istanbul, Turkey, to provide comprehensive inbound marketing services.

Solvoyo’s cloud-based platform provides solutions for supply chain optimization that include strategic planning, tactical deployment and operational decision rules that deliver customers unparalleled benefits unique in the industry.

Nilufer Durak, Solvoyo COO, recalled how they identified inbound marketing as their best growth strategy. “I knew after reading the story of HubSpot’s success that inbound marketing was exactly the approach we needed to attract our best prospective customers and accelerate growth. After we started using HubSpot, I asked our rep who the right agency partner was to help us reach our goals faster. He put us in contact with Weidert Group, and from our first conversation, their consultants understood exactly what Solvoyo is aiming to achieve. They proved they understood our business model and developed a path forward we were excited to pursue.”

Weidert Group will support Solvoyo as part of their business development team in executing a fully integrated inbound marketing program, providing all major components including strategy development, content creation, social media engagement and lead nurturing.

“Solvoyo is a true pioneer in supply chain optimization, and we’re very excited to be an integral part of their growth journey,” said Weidert Group’s president Greg Linnemanstons. “They have an incredible value proposition narrative to offer customers, and we’re convinced inbound marketing is the best way to make their story perfectly visible and accessible to their best targets.”

About Weidert Group

Weidert Group, founded in 1981, is a full-service inbound marketing agency and has been a HubSpot Agency Partner since 2011, having achieved Platinum Certification in 2015. HubSpot is the leading marketing automation software, with over 11,000 customers in 70 countries. Weidert Group provides all components of an effective inbound marketing effort, including web design, search engine optimization, content strategy, social media promotion, lead nurturing, and overall marketing management. Clients represent primarily business-to-business organizations in equipment & machinery manufacturing, financial services, insurance, A/E/C industrial services, industrial distribution and other industries.

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Jamie Cartwright
Weidert Group Inc.
+1 9207312771 Ext: 224
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