“We’ve got plenty of good books on theory and strategy, but there’s a shortage of information when it comes to the tactical side of marketing plans -- where stuff gets done.”
Lexington, KY (PRWEB) May 19, 2015
A new marketing handbook cuts through the hype and theory and gets to the heart of what it takes to get work done in B2B marketing today. "The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude" by Carro Ford gives step-by-step guidance and tried-and-true tips to help readers create a suite of essential tools for the business marketer’s toolkit.
“We’ve got plenty of good books on theory and strategy, but there’s a shortage of information when it comes to the tactical side of marketing plans -- where stuff gets done,” says Ford. “Marketers are always under pressure to do more with less – less people, less time and less money. By following the guidance in this handbook, they’ll gain more time to spend on being creative and doing the things they love.”
Carro Ford has been in marketing for most of her long career. Having served on both corporate marketing teams and as Chief Content Officer for her own consulting firm, she understands the real world of business marketing.
A Guide for Start Ups, Small Businesses and Corporate Marketing Departments
The handbook includes step-by-step guidance for media pitches, creating content marketing, building presentations, planning webinars, reaching influencers, developing white papers, leveraging awards and more.
Many chapters include handy checklists for detailed projects like creating press lists, researching new markets, and making customers part of marketing plans. A bonus chapter offers career advice for would-be freelance writers. The book includes a foreword by Sheryl Pattek, Forrester Research vice president and principal analyst serving CMO professionals.
Feedback on "The Smartass Marketer’s Handbook"
“'The Smartass Marketer’s Handbook' is a must-read for every hardened veteran of B2B marketing. Carro has survived the trenches; she’s practical, thorough, insightful, funny and gives a solid, modern perspective on content marketing. If the title alone doesn’t grab you, her subject matter will.”
Matt Payne, President, LeadSwell, San Francisco, CA
“Sassy, clever and no-nonsense, Ms. Ford’s book offers invaluable advice. Non-profits looking for fun and illuminating guidance within the constraints of a tight budget will get critical, sound advice they could not usually afford. A must-read “bible” for non-profit administrators and board members.”
Brenda Mattingly, Executive Director, Southwest Community Ministries (Louisville, KY)
Readers can download a free chapter and purchase "The Smartass Marketer’s Handbook" at http://smartassmarketershandbook.com. The book is also available on Amazon. For review copies, images or other requests, contact carrof(at)earthlink(dot)net