NY's Atmananda Yoga Studio Launches Its Patented "Alignment" Yoga Mat for Public Sale

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The popular Atmananda Yoga Mat™ serves as an on-the-go map for finding proper alignment during yoga practice, in an effort to reduce yoga injuries.

The Atmananda Yoga Mat

'Don't just practice yoga for today, protect your ligaments and joints, and practice for a lifetime!' - Jhon Tamayo, designer of The Atmananda Yoga Mat™

Jhon Tamayo, founder and director of The Atmananda Yoga Studio and Sequence, is excited to announce the launch of the company's popular Atmananda Yoga Mat™, which was previously available for use exclusively in Tamayo's NY studio. What makes The Atmananda Yoga Mat™ unique is that it's mathematically designed with symmetrical lines and shapes to help prevent serious joint injuries and muscle strains, commonly experienced by both beginner and experienced yoga practitioners. In response to high demand from students, partners and hundreds of pre-orders, the Atmananda team is seeking funds from a Kickstarter campaign to help make the innovative mat publicly available for purchase.

"The practice of yoga has grown into to a global mainstream practice.  However, along with the rising popularity of yoga asana, serious injuries and strains due to misalignment and improper training have risen over the years, as well.  The Atmananda Yoga Mat™ seeks to address this issue, while ensuring a physically healthy yoga practice that conditions the body to be strong and flexible without strain or injury," Tamayo said. 

The Atmananda Yoga Mat™ is carefully designed in three different sizes (small 5'2" and under, medium 5'2"-5'6" and large 5'6" and up) to be proportionate to an individual’s specific body height.  The lines and shapes on the mat are strategically placed to keep the body in perfect alignment during yoga practice, keeping the joints and ligaments of the body safe, and to facilitate the maximum benefit out of each pose. After years of developing and fine-tuning, Tamayo has determined that yoga students in the stated height measurements will fit their corresponding mats exactly, with only a few people needing to adjust their stances by just a few inches/centimeters.

Using robust jute material and natural rubber in The Atmananda Yoga Mat™, Tamayo has created a patented design that benefits the human body and is eco friendly.  The yoga mat is great for use at home or at a yoga studio and can be utilized for any style of yoga.  

To learn more about The Atmananda Yoga Mat™ or the Atmananda Yoga Sequence, visit http://www.atmananda.com.

The Atmananda Yoga Studio is located in New York City and is home to The Atmananda Yoga Sequence. The sequence is composed of the six groups of asanas, that is a combination of Hatha Yoga, Iyengar Yoga and Ashtanga Yoga, blended to comprise Vinyasa flow.  Jhon Tamayo is the founder of The Atmananda Yoga Sequence and Studio, and has designed The Atmananda Yoga Mat™ for the benefit of practitioners of yoga around the globe. 

For Media Enquiry – 
Contact Person: Claudine Arthurs
Telephone: 917-690-4456
Email: mats(at)atmananda(dot)com
Website: http://www.atmananda.com/atmananda-yoga-mat

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Claudine Arthurs

Jhon Tamayo
since: 01/2009
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