Merlien Institute Announces the Winners of the MRMW Awards 2015

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Ericsson, RealityMine and Lumi were amongst the winners of the inaugural MRMW Awards 2015 held at the Wyndham New Yorker last night. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognize the hard work of individuals who have achieved significant breakthroughs in mobile market research.

Jasmeet Singh Sethi from Ericsson (Researcher of the Year) and Reality Mine (Agency of the Year) were amongst the celebrated winners of the 2015 MRMW Awards, held in New York last night.

The MRMW Awards form a new addition to the global MRMW conference series and were received with great enthusiasm. Over 100 guests joined the Gala Dinner at the New Yorker hotel to celebrate winners in seven categories, judged by an international panel of seasoned industry experts.

Mr Singh Sethi was applauded by the judges for his outstanding efforts in establishing mobile market research within Ericsson and for continuously pursuing new ways to use innovative technologies for market research.

RealityMine took the much coveted award for Mobile Research Company of the Year. CEO Rolfe Swindon and his team were praised for their efforts in advancing the acceptance of passive mobile measurement as a valuable and valid data source.

Bojole Research won Best New Technology for, a smart, cloud-based platform for professional and fast concept testing. Its fully automated set-up allows for project delivery times as short as 50 minutes.

The Award for the Best Mobile Qualitative project went to Kiosk for its “Beauty Strategies Project” with global beauty giant L’Oréal. Kiosk developed and eco-system that allowed unprecedented collaboration between different experts and at the same time “provided a master-class in mobile-self ethnography” for research participants.

Insites Consulting won the Award for the Best Mobile Quantitative Project with its platform “the Village”. Insites developed several different rooms for research respondents to engage with each other, the researcher and the client. The mobile capabilities of the Village allows consumers to engage any time, allowing in-the-moment and in-context feedback.

The Best Use of Mobile Technology Award was given to Lumi for its mobile platform Lumi Say. The app brings research to live events, helping to measure return on investment, brand awareness, attendee demographics and much more. This heavily contested category saw the highest number of submissions.

All MRMW 2015 Award Winners:
Best New Technology:
Best Mobile Qual: Kiosk
Best Mobile Quant: InSites Consulting
Best Client-Supplier Collaboration: Gongos & General Motors
Best use of Mobile Tech: Lumi
Mobile Research Company of the Year: RealityMine
Mobile Researcher of the Year: Jasmeet Singh Sethi, Ericsson

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Jens Cornelissen

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Market Research in the Mobile World
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