Generator Media + Analytics Launches a Multi-Media Ad Strategy for Moberg Pharma, NA LLC

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Generator will be expanding Moberg’s traditional print and local TV campaign strategies to employ tactics on a national scale, including digital advertising, social media, and broad-reaching national television.

Moberg Pharma, North America LLC, has partnered with Generator Media + Analytics to launch robust, multi-media campaigns beginning in the second quarter of 2015.

Generator, a strategic media agency specializing in maximizing client investment through ongoing analytics, has developed media plans aimed at increasing brand awareness and retail product unit velocity, for key Moberg Pharma brands including Domeboro®, Jointflex®, Vanquish®, and the Kerasal® portfolio of products. Generator will be expanding Moberg’s traditional print and local TV campaign strategies to employ tactics on a national scale, including digital advertising, social media, and broad-reaching national television.

“We’re proud to have the opportunity to work with Moberg Pharma, enhancing their mission to bring the highest quality products to consumers,“ said Shattuck Groome, Partner and Chief Media Officer at Generator. “We feel that understanding the consumer journey and expanding into an attribution based, multi-media strategy will expand Moberg’s consumer base and ensure increased brand awareness and trial.”

Amy Scarlatella, Director of Marketing for Moberg Pharma, added: “We’re excited to be expanding our traditional advertising strategy with Generator, who is offering a dynamic and fully integrated approach to bringing awareness of our products to consumers. Generator brings an outstanding level of integrated media resources and an ongoing commitment to transparency and optimizing efforts to ensure mutual success.”

About Generator Media + Analytics
Generator Media + Analytics, is a strategic media planning, buying, and analytics agency, committed to improving clients’ business performance through real-time media activations, analytics, and adjustments. Generator provides more than media planning and buying services by offering clients the strategic guidance and ability to improve their business performance. For more information about Generator Media + Analytics, please visit http://www.GeneratorMedia.com or call 212-279-1474.

Moberg Pharma North America LLC
Moberg Pharma North America LLC (formally Alterna LLC) is the owner and marketer of therapeutic, over-the-counter (OTC) medicines and health and beauty aid (HBA) brands. Since 2004, our mission has been to provide unique over the counter healthcare products to consumers and establish strong brands that increase profit for retailers. As a mid-market company we offer unique strengths in our ability to devote attention and resources to niche brands and categories. Moberg Pharma North America LLC brands include Kerasal®, Kerasal Nail®, Balmex®, Jointflex®, Domeboro®, Vanquish®, Balmex® and Fergon® and are primarily found in drug, , food, mass, and online stores. Moberg Pharma North America LLC is a wholly owned subsidiary of Moberg Pharma AB (publ).

CONTACT:
Shattuck Groome
212-279-1474
http://www.generatormedia.com

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Shattuck Groome
Generator Media + Analytics
+1 212-279-1474
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