Staples Selects The NPD Group as Data Services Provider for Market Tracking

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NPD’s Retail Tracking Service delivers point-of-sale information from a retail panel providing the most extensive coverage available for the U.S. Office Supplies and Technology markets

Staples has selected The NPD Group, Inc. as its data services provider for market sizing, share measurement, and vendor collaboration for the office supplies and technology industries. The service tracks sales through retail, e-commerce, and commercial channels.

NPD’s Retail Tracking Service delivers point-of-sale information from a retail panel providing the most extensive coverage available for the U.S. Office Supplies and Technology markets. NPD will provide information on categories covered by Staples and categories not covered by the retailer in order to provide the broadest market view and deeper understanding of shifting consumer preferences and behaviors, essential for identifying opportunities, addressing emerging competitors, and growing sales.

NPD’s office supplies Retail Tracking Service covers brick-and-mortar, e-commerce, as well as commercial channels. The Retail Tracking Service for U.S. Consumer Technology covers retail brick-and-mortar and e-commerce sales, and the service for Commercial Technology tracks sales through distributors and resellers.

“NPD’s extensive coverage of the markets provides a key foundational building block for insight that allows Staples and its vendors to grow product categories in a collaborative fashion,” said Brenda Lord, vice president, global vendor management and merchandising portfolio strategy, Staples, Inc.

“We are thrilled to collaborate with Staples on an initiative that will enhance decision making and improve results for the industry,” said Perry James, President U.S. Hardlines at The NPD Group. “By adopting a common currency for vendor / retailer collaboration, Staples is demonstrating industry leadership, and we are looking forward to working together.”

About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup

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