WASHINGTON, D.C. (PRWEB) May 20, 2015
Applied Predictive Technologies (APT) announced today that California Pizza Kitchen (CPK), an authority on California-style pizza and industry leader in creative dining, will continue licensing APT’s Test & Learn® software. CPK will use the software to evaluate, tailor, and target initiatives designed as part of its “Next Chapter,” including new menu options and customized offers. CPK is one of many top restaurant organizations who use APT’s software.
“APT’s Test & Learn software enables us to accurately evaluate new ideas on a broad range of metrics. Using APT, we are able to determine which location types and guest segments respond best to specific initiatives,” said Katie Anderson, SVP of Finance at CPK. “For example, we used APT’s software to analyze our remodel and menu enhancement program. The software helped us determine where we should invest in minor upgrades vs. larger overhauls, and which menu items to promote.”
CPK is among several leading restaurant organizations who are focused on isolating how guests respond to each change across their business, from seasonal items they launch each year to their most innovative new business ideas.
“In the restaurant industry, we’re seeing a greater focus on digital, more creative menu options, and increased emphasis on customizing offers for guests. Innovators like CPK who are carefully and systematically using analytics to determine what their guests will desire next, and how their guests respond to new initiatives, are reaping enormous rewards,” said APT SVP Jonathan Marek. “We look forward to continuing to support CPK with our Test & Learn software.”
For more information, visit: http://www.predictivetechnologies.com.
About California Pizza Kitchen
Born in Beverly Hills in 1985, California Pizza Kitchen (CPK) is a leader in authentic California-style cuisine and is widely known for its innovative menu items. California Pizza Kitchen provides a range of California-inspired dishes for guests who Seek the Unique, from signature hand-tossed and hearth-baked pizzas, to imaginative soups, salads, pastas, entrées, sandwiches, desserts and hand-crafted cocktails. A Southern California classic, CPK has over 200 restaurants in the US and operates in 15 countries. For more information on California Pizza Kitchen visit cpk.com. Follow us on Twitter @calpizzakitchen, like us on Facebook at http://www.facebook.com/californiapizzakitchen and stay connected through http://instagram.com/californiapizzakitchen.
About Applied Predictive Technologies (APT)
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.