Real-Time Mobile Data, Predictive Decisioning and Marketing Automation Provider Invisible Media Raises $1 Million

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Investment by SMS Marketing Services funds rapid platform expansion and growth and provides access to life-event trigger data

Invisible Media, the industry's first real-time mobile data, predictive decisioning and marketing automation platform, has received $1 million in seed funding from SMS Marketing Services, a data-driven, multi-channel marketing solutions company that is backed by private equity firm Kinderhook Industries. Dave Thornbury, CEO of SMS Marketing Services, will join Invisible Media’s board.

“SMS Marketing Services is not only investing in our business, it is also providing access to one of the industry’s largest set of life-event trigger data,” said Michael Della Penna, CEO of Invisible Media. “This data will feed our predictive decisioning engine and enhance our mobile data cloud offering, giving brands a single platform with which they can identify known users and build hyper-relevant, location-aware mobile campaigns that engage these customers as they journey across both digital and physical channels.”

The Invisible Media platform is now generally available and includes:

  • A mobile data cloud that aggregates customer and third-party data and integrates it with app activity and real-time signals captured from a device’s GPS, as well as from Wi-Fi and beacons.
  • Real-time predictive decisioning with a patent-pending machine learning engine that processes data and device signals in real-time to infer user interests and future purchase intent.
  • Marketing automation with integrated location-aware messaging support for SMS and Push notifications as well as mobile advertising retargeting. Platform messaging capabilities allow brands to create and present timely, relevant offers to mobile users at their moment of need throughout the customer journey (pre store, in-store and post store visit).
  • Advanced analytics including audience, campaign and customer journey reporting for a complete picture of customers and their unique paths to purchase.

“Michael, Shamim and Dmitry have created something unique, and we’re excited to partner with them as they bring the platform to a wider audience of brands and marketers,” said Dave Thornbury, CEO of SMS Marketing Services. “The Invisible Media solution is addressing the next big opportunity for marketers – making the most of each and every ‘mobile moment.’ In fact, Forrester analyst Julie Ask recently identified mobile moments as the next battlefield upon which marketers will win, serve and retain customers in a mobile-only world.”

Consumers are quickly learning to operate in a mobile-only world. For marketers, mobile moments are about building the capability to engage and provide contextual value to users at their moment of need. As Forrester Research notes, marketers looking to win here will not only need to rethink the customer journey, but they will have to invest heavily in technology because it “will require massive spending in the tens if not hundreds of millions of dollars to put the infrastructure, technology and processes and organization in place to engage consumers in their mobile moments.” Invisible Media’s cloud-based SaaS platform was built expressly to help marketers make the most of every mobile moment. In doing marketers can create better consumer experiences across digital and physical channels while maximizing the performance and results of their operational and marketing messages.

Invisible Media’s leadership team includes multi-channel marketing communications and CRM veteran Michael Della Penna as CEO; mobile technology and machine learning expert and author of more than 100 patents, Shamim Naqvi, the company’s president/CTO; and ad technology and agency veteran Dmitry Kroshka, its COO.

About Invisible Media
Founded in 2014, Invisible Media is a next generation real-time data, predictive decisioning and marketing automation platform for a mobile-only world. Invisible Media helps leading brands maximize every mobile moment by leveraging the knowledge they have about their customers and prospects to build hyper-relevant, location aware messaging throughout the customer journey in real-time. Invisible Media, Inc. is based in New York. For more information please visit Invisible Media:

About SMS Marketing Services
SMS Marketing Services works with leading brands, agencies, brokers and Fortune 500 companies to deliver extraordinary data-driven multi-channel marketing solutions. Services include list management, brokerage and fulfillment, instatement marketing, data solutions services and lead generation. SMS’s direct marketing lists includes 240 million US Consumers, over 100 million opt-in email addresses, 168 million landline telephone numbers, 80 million mobile telephone number and thousands of demographic and lifestyle attributes. The popular CustomerConnect360 file includes various life event change data such as new movers, college bound student, expectant mother and more. For more information please visit SMS Marketing Services:

About Kinderhook Industries
Founded in 2003, Kinderhook Industries is a private equity firm with over $1.25 billion of committed capital and an investment philosophy based on combining senior management and operating experience in a variety of industries with the financial and investment know-how of private equity professionals. Kinderhook primarily makes control investments in companies in which the firm can achieve significant financial, operational and growth improvements. The firm targets orphaned non-core subsidiaries of corporate parents, existing small capitalization public companies lacking institutional support and management-led recapitalizations of entrepreneur-owned companies. By providing access to capital, strategic advice and an extensive network of relationships, Kinderhook Industries has a history of successfully building privately held firms in partnership with management. For more information please visit:

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