The Prosper Consumer Spending Forecast indicates that April’s lackluster spending sentiment will carry over to May.
Worthington, Ohio (PRWEB) May 19, 2015
Prosper Insights & Analytics™ recently released the May 2015 Consumer Snapshot which provides the latest insights and analytics regarding American consumers including sentiment, shopping strategies and the Prosper Consumer Spending Forecast. The analysis is drawn from insights found in Prosper’s complimentary Consumer Snapshot InsightCenter™ which includes information on the economy, personal finance, and future purchase plans. Registered users also have the ability to segment these insights by key demographic groups.
According to this month’s snapshot, consumer confidence remains relatively even month-over-month, lowering less than half a point. Although down from earlier this year, the confidence reading remains strong compared to a year ago and represents an even better improvement when compared to pre-recession sentiment. Both practicality and a focus on needs over wants are tracking downward in May; however, more than a third still feel “somewhat” or “very” financial vulnerable.
The Prosper Consumer Spending Forecast indicates that April’s lackluster spending sentiment will carry over to May. Consumers, however, maintain a more bullish outlook for discretionary items. The year-over-year spending outlook improves as income decreases, suggesting that lower income families are feeling relief from reduced gas prices.
About Prosper Insights & Analytics™
Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more: http://www.ProsperDiscovery.com.
Chrissy Wissinger, Director, Communications
Stacie Severs, Director, Marketing & Client Services