Best Western Unveils New Icon in Bogor Indonesia

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Best Western International has continued its rapid expansion in Indonesia with the launch of a new hotel in Bogor, West Java.

BEST WESTERN Bogor Icon_Lobby Area

“Best Western International’s Indonesian expansion strategy is now in full swing, and BEST WESTERN Bogor Icon is another excellent addition to our fast-growing collection of hotels across the country,” said Ron Pohl, SVP Brand Management

Best Western International has continued its rapid expansion in Indonesia with the launch of a new hotel in Bogor, West Java.

The new BEST WESTERN Bogor Icon is a modern, 16-story midscale hotel located in the heart of Bogor, easily accessible from Jakarta and Soekarno-Hatta International Airport. It is also situated just 15 minutes’ drive from the Bogor Presidential Palace and Botanical Garden.

Guests are offered the choice of 345 contemporary rooms, all offering comfortable bedding, mini-bars, room service, complimentary Wi-Fi and flat-screen TVs with international satellite channels.

The hotel’s all-day dining restaurant serves up delectable international and Asian dishes, and guests can also relax in the swimming pool or work out in the fitness center.

For the MICE market there is also a choice of meeting rooms, including a ballroom that can host large-scale events of more than 1,000 guests.

“Best Western International’s Indonesian expansion strategy is now in full swing, and BEST WESTERN Bogor Icon is another excellent addition to our fast-growing collection of hotels across the country,” said Ron Pohl, Best Western International’s Senior Vice President of Brand Management.

“With its ideal location close to Jakarta and excellent transport links, Bogor is becoming a key destination for both domestic and international travelers. BEST WESTERN Bogor Icon is an important addition to our Indonesian portfolio, complementing our existing collection of five hotels in nearby Jakarta” Mr. Pohl added.

Olivier Berrivin, Best Western International’s Managing Director of International Operations – Asia, commented; “Best Western International has identified Indonesia as one of its most important markets and our arrival in Bogor marks another major milestone in our nationwide expansion strategy. We look forward to welcoming guests to this excellent new hotel.”

BEST WESTERN Bogor Icon becomes Best Western International’s 14th hotel in Indonesia and its sixth in the West Java and Jakarta region. Its launch comes just weeks after the opening of the BEST WESTERN PREMIER The Bellevue in Jakarta.

For more information on development opportunities in Asia with Best Western please visit bestwesterndevelopers.com

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ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY℠, Vīb℠ and BW Premier Collection℠. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. Best Western branded hotels worldwide won four times more TripAdvisor Certificate of Excellence awards than industry average.
*Numbers are approximate and may fluctuate.

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Laura Cherry
Best Western International, Inc.
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Owen Clark
Allison + Partners
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