It’s The “Active Wealth” Millennials Who Are Adopting The New Wealth Management Tools

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New data from Phoenix Marketing International shows that Active Wealth Millennials are the vanguard of the NextGen investor.

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Thirty-seven percent (37%) of Active Wealth Millennials reported using a Robo-advisor as of the first quarter of 2015, versus only 9% of less active Millennials.

Phoenix Marketing International (PMI), a global marketing services firm, today released new data from its Q1 2015 Global Wealth Monitor database showing that, as expected, affluent Millennial investors (aged 20-35) were more likely than their older generational counterparts to have adopted some of the new wealth management technology such as Robo-advisors (where advice is programmatically delivered via Website or Smartphone) or social networking (such as Facebook, Twitter, etc).

More details will be presented in person on Wednesday June 3rd at the Central Park Room, JR Marriott Essex House (160 Central Park S, New York, NY 10019) during a lively discussion panel titled ‘The Emerging Generation of Millennial Investors That Will Transform Wealth Management’. The event begins at 8:00 AM for breakfast and networking and continues from 8:30 AM - 10:30 AM for the panel discussion. For more information and to register for the event please click here.

However, the Phoenix data also reveals that not all affluent Millennials are early adopters of new wealth management tools and technology. “It’s really those who we call the Active Wealth Millennials who are the vanguard of the next generation of investors," says David Thompson, Managing Director of the Phoenix Global Wealth Monitor. “The Active Wealth are highly engaged in putting their wealth in motion to pursue their goals and ambitions," and they represent about 60% of affluent Millennials,” continued Thompson.

The Phoenix data clearly shows the difference between “active” and “less active” Millennial investors. Thirty-seven percent (37%) of Active Wealth Millennials reported using a Robo-advisor as of the first quarter of 2015, versus only 9% of less active Millennials. Similarly, 30% of Active Wealth Millennials used social networking in managing their finances, versus only 3% of less active members of that generation.

About the Phoenix Global Wealth Monitor
The PMI Global Wealth Monitor (GWM) provides ongoing intelligence on the attitudes, behaviors and needs of affluent and High Net Worth consumers to leading organizations in the U.S., Canada, and Europe.

About Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.

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Kristin Johnson
Phoenix Marketing International
+1 845-876-8228 Ext: 308
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