Coco Libre Hydrates First-Ever U.S. “Red Nose Day” Special on NBC

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Organic Coconut Water quenches thirst backstage while comedians put the “fun” in “fundraiser”

Coco Libre Original 330mL

Coco Libre announced today that their flagship Organic Coconut Water will hydrate NBC’s “Red Nose Day” live entertainment special for charity on Thursday, May 21 (8-11 p.m. ET). Comedians, musicians, celebrities, cast and crew will be able to reach for Coco Libre during buildout and rehearsals, in green rooms and backstage during the broadcast. The special will feature superstar presenters, original sketch comedy, film parodies and A-list musical performances while also highlighting the poverty-related issues for which Red Nose Day is raising funds.

Red Nose Day was founded in 1998 and is the UK’s premiere live comedy benefit. Red Nose Day USA debuts in 2015 and is an opportunity for people to get together and do something funny for money at home, school and work. Walgreens is the exclusive retailer of the emblematic noses in the US, for $1 each, with proceeds contributed to the Red Nose Day Fund.

“Our cast and crew want drinks that taste great but they have to be healthy, too. Coco Libre, being organic and with no added sugar, fits the bill” said Derek Browell from Red Nose Team.

“We’re excited to be there as this great British tradition makes its debut in the US. And we’re proud to play our part in what we know will be a successful event,” said John Campbell, Coco Libre Director of Marketing.

Red Nose Day USA is run by Comic Relief Inc., an independent sister organization of Comic Relief UK. Comic Relief Inc. and Comic Relief UK are related through their shared vision of a just world free from poverty and their common mission to effect positive change through the power of entertainment.

Coco Libre Organic Coconut Water is known for its delicious flavor with no added sugar, certified USDA organic, OU kosher, gluten free and Non-GMO Project Verified.


The money raised during NBC’s “Red Nose Day” 2015 broadcast will go to the Red Nose Day Fund and will be used to fund programs that address the needs of children and young people living in poverty in the U.S. and internationally in Africa, Asia and Latin America. To buy an official Red Nose, visit Walgreens (until May 30). Follow Red Nose Day with the official app (, sponsored by Walgreens. Watch teaser videos at For more information visit or follow #RedNose.


Coco Libre’s flagship Organic Coconut Water is the nutritional foundation for a growing family of purposeful beverages. Coco Libre Protein was a finalist for Best New Product Line Extension at the World Beverage Innovation Awards 2014. Coco Libre beverages can be found in grocery, specialty and natural foods retailers in the U.S. and Canada. To learn more visit,, and Instagram @CocoLibre. Liberate your thirst.™

Media contact: Celina Simms –, (650) 739-0555

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