Leading Australian Sunglasses Brand "Pared Eyewear" Launches in the United States

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All sunglasses are handmade.

Sugar & Spice in White Tortoise

Pared's "Sugar & Spice" in White Tortoise

At the moment, everything for Pared is pointing to the United States and we hope that we can carry the success we have received from other regions into this new market.

Pared Eyewear officially plants its flag in the United States this month.

The acclaimed Australian handmade sunglasses designer has become a sensation down under since initially launching in 2011. Soon, its influence spread beyond Australia to New Zealand and Asia. With the recent summer collection, the U.S. introduction highlights the brand’s signatures—unique use of color combinations, distinctive cutaway details, unusual materials, and surface treatments, elevating Pared to a plane of its own.

About the stateside launch, Co-Founder and Creative Director Samantha Stevenson excitedly comments, “We are very excited about the opportunity to expand Pared Eyewear further into the United States. It began with influential boutiques first embracing us over the past two years. Now, we’re ready to properly introduce the brand to the market with a dynamic vision and support from an incredible team. At the moment, everything for Pared is pointing to the United States, and we hope that we can carry the success we have received from other regions into this market.”

As part of its new flagship, the latest collection LE DISCOTHEQUE impacts in August 2015. Nodding to late seventies New York, this range features 6 sun styles. It’s befitting of the zeitgeist’s love for that era, while offering a distinct chic take for the future. Meanwhile, Pared’s “Gimme Shelter” and LE DISCOTHEQUE will be on display at the Cabana Trade Show in Miami, FL July 18-20 with the limited-edition co-designed Cabana x Pared frame.

Pared Eyewear first impacted the market in the summer 2012 with five initial styles. Each subsequent collection evoked a particular time period and place. Since then, the company has collaborated with Australian jewelry luminaries such as Poms and fashion trend-setters Emma Mulholland and Ginger & Smart.

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If you would like more information about this topic or to schedule a personal viewing of the collection please contact usa@pared.com.au or for press enquiries please contact honor(at)cre8tiveassembly(dot)com. You may also visit Pared at http://www.pared.com.au.

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Honor Hamilton
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