Crimson Cup Welcomes Elizabeth Perk in Trenton, Michigan to Growing Community of Independent Coffee Houses

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Elizabeth Perk coffee house and ice cream parlor has joined the growing community of independent coffee shops, bakeries and restaurants that serve Crimson Cup beverages. Owners Mark Hayes and Debbie Rote-Hayes learned how to operate a coffee shop through Crimson Cup's 7 Steps to Success coffee franchise alternative program.

Elizabeth Perk coffee house and ice cream parlor, Trenton, Michigan

Elizabeth Perk coffee house and ice cream parlor, Trenton, Michigan

One of the most impressive things about working with our trainer from Crimson Cup is how a staff with no prior experience with coffee is now expertly crafting coffee beverages just a week later. - Debbie Rote-Hayes.

Ohio Coffee Roaster Crimson Cup Coffee & Tea recently welcomed Elizabeth Perk coffee house and ice cream parlor to the growing community of independent coffee shops, bakeries and restaurants across 29 states that serve Crimson Cup beverages. The shop opened April 28 at 2975 W. Jefferson Ave. in Trenton, Michigan.

“We’re excited to welcome Mark Hayes and Debbie Rote-Hayes to the Crimson Cup community,” said Greg Ubert, founder and president. “Training entrepreneurs to run their own independent coffee business is a big part of our success as a coffee roaster and coffee franchise alternative.”

The husband-and-wife team chose a historic location for their new venture – Michigan’s first A&W building, which was built in the 1940s. The vintage-style interior features stained-glass skylights and seating at tables with marble countertops. A drive-thru caters to coffee and ice cream aficionados on the go.

Elizabeth Perk’s menu features Crimson Cup coffee, cappuccinos, lattes, café mochas and loose-leaf teas as well as 28 flavors of ice cream from Guernsey Farms Dairy in Northville, Michigan. The two product lines combine in the affogato, a traditional Italian dessert that tops a scoop of ice cream with a shot of espresso.

Mark Hayes said the couple traveled across the Midwest to find a unique coffee roaster to supply their coffee. When they found Crimson Cup, they knew it was the right fit for their business. “They have a fantastic flavor and concept,” he said.

The couple and their staff learned how to open a coffee shop through Crimson Cup’s 7 Steps to Success coffee franchise alternative program. Based on Ubert’s books, Seven Steps to Success in the Specialty Coffee Industry, the program covers everything needed to open a successful coffee shop – from scouting a location to hands-on training.

“One of the most impressive things about working with our trainer from Crimson Cup is how a staff with no prior experience with coffee is now expertly crafting coffee beverages just a week later,” said Debbie Rote-Hayes.

Through its coffee franchise alternative, Crimson Cup has helped hundreds of independent coffee shops develop thriving businesses. “Over the past year alone, we have helped a dozen new business owners realize their dream of running an independent coffee business,” Ubert said.

“Our Seven Steps program offers all the support of a franchise – and more – but without franchise fees, royalties or business restrictions,” Ubert said. “Our consulting services, which include business plan development, site evaluation, on-site training, marketing materials, menu ideas and much more, are all designed to help reduce costs, increase profits and eliminate potential headaches.”

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has hand-roasted specialty coffee in Columbus, Ohio and taught independent business owners how to be successful through its coffee shop franchise alternative program, which includes a coffee shop business plan template. Sustainably sourced Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, as well as the company’s own Crimson Cup Coffee House in the Columbus suburb of Clintonville. For more information, visit crimsoncup.com.

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Cheryl Claypoole
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