WSI Announces Multi-Phased Partnership with Digital Agency iMarc

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Weather Services International, a division of The Weather Company, is teaming up with iMarc on a three-phased website redesign.

WSI, the B2B division of The Weather Company, is partnering with Boston-based digital agency iMarc on a strategic website redesign. As the leader in meteorology technology, WSI is looking to design and develop a solutions-oriented website to attract new clients and industries, demonstrate thought leadership and expertise, capture leads and drive sales with its target audience. To meet WSI’s condensed timeframe, iMarc is utilizing an agile, multi-phased approach to deliver WSI with both a short and long-term solution.

Michelle Boockoff-Bajdek, WSI’s Vice President of Global Marketing, remarks, “iMarc impressed us with their ability to work swiftly and efficiently in order to meet our tight deadlines. The 3-phased approach was an excellent way to meet our immediate needs while still providing us a strong, scalable website for years to come.”

The first phase of the project, which kicked off in March, consisted of a visual design refresh to streamline the website to promote and support WSI’s strategic partnership with IBM to bring advanced weather insights to business. Following the refresh, iMarc provided WSI with phase 2 enhancements throughout the site, including increased administrative control through the Content Management System (CMS), additional functionality and updates to the WSI blog and news section.

The current, and final, phase of the project will be a structural redesign to improve the overall user experience, extend the visual design throughout the site and drive engagement and leads. iMarc’s CTO and WSI Project Manager, Dave Tufts, explains, “This agile approach means iMarc is delivering value for WSI early and often. But we’re most excited about this next phase, which builds upon previous work and will ultimately result in a user-focused and timeless site for WSI.”

The collaboration between WSI and iMarc will help drive WSI’s commitment to delivering data and software solutions for industries that are impacted by weather every day, including media, aviation, insurance, energy, utilities and the government. By elevating and enhancing the site, WSI will remain ahead of its competition and continually develop faster, better and more accurate forecasting technologies.

“iMarc is thrilled to partner with such a formidable leader in the marketplace. Weather impacts over 6.6 billion people everyday, so having the ability to shape and enhance the WSI online presence is an exciting opportunity,” remarks Nick Grant, iMarc’s CEO and Managing Partner.

About WSI
WSI is the world's leading provider of weather-driven business solutions that enable enterprises to make better decisions using the most accurate and precise weather data available. WSI serves some of the world's biggest brands in the aviation, energy, insurance, and media markets, as well as federal and state government agencies. We are proud to be a part of The Weather Company, which focuses entirely on the weather, delivering billions of discrete forecasts per day around the world, through a media portfolio that includes The Weather Channel®,®, WSI and Weather Underground. Learn more at

About iMarc
iMarc is a full-service digital agency with a strong focus on web, mobile and custom application solutions. Since 1997, the agency’s team of experienced engineers, UX engineers, designers, strategists and business and marketing experts has been helping over 300 clients do business better. The award-winning, 25-person agency with office’s on both coasts has sustained steady growth since its inception and is proud of its many long-term client relationships across different industries. Today iMarc continues to be a premier digital agency that attracts top talent and creates smart solutions for forward-thinking brands. For more information, please visit

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Allison Boyajian
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