The 280 Group Launches Dedicated Product Management and Product Marketing Recruiting Service

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The Service Will Strategically Identify Targeted Candidates with the Skills and Background Necessary for High-Level Product Management Positions

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By leveraging their unmatched network of qualified Product Managers and Product Marketers, the 280 Group will provide the first recruiting service dedicated specifically to Product Management.

This week, the 280 Group, the world’s leading Product Management and Product Marketing services firm, announced a new Product Management Recruiting Service. By leveraging their unmatched network of qualified Product Managers and Product Marketers, the 280 Group will provide the first recruiting service dedicated specifically to Product Management.

After years of providing consulting, training, optimization, and coaching, the 280 Group is uniquely positioned to offer this recruiting service. Having trained tens of thousands of Product Managers and Product Marketers, the 280 Group knows the key skills needed to succeed in these fields.

Historically, finding the right Product Management and Product Marketing talent has been difficult because of varied backgrounds and career paths. Many Product Managers come from engineering, quality assurance, support and sales, so the skill sets and skill levels vary dramatically.

“Most internal recruiters are experienced in finding engineering and operations talent, but they don’t really understand the Product roles,” explains Mira Wooten, Director of Recruiting at the 280 Group. “Our expertise in Product Management and Product Marketing roles shortens the recruiting cycle and keeps our clients focused on their product.”

Named by CBS News as the fourth most important job role in corporate America, Product Managers are in high demand and occupy an increasingly important function in every industry. Bringing on the right talent has become one of the most important hiring decisions a company will make. “Companies can no longer cut corners when recruiting Product Management talent,” states Brian Lawley, CEO of the 280 Group, “They must seek out the best talent--the type of talent made available through our Product Management Recruiting Service. Because we are the only company specifically dedicated to this profession, we have the best talent pool and the best strategy to fulfill staffing needs.”

Learn more about the 280 Group’s Product Management recruiting service and open jobs at: go.280group.com/recruiting

About Brian Lawley and the 280 Group
Brian Lawley is recognized as a thought-leader and authority on Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, which helps individuals and companies do great Product Management. Lawley is author of five best-selling Product Management books and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.

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Sara Reinis
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