Refuel Agency Acquires MS3 Communication’s Youth Division

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Pete Morrison to join Refuel Agency as SVP of Strategy, Campaign Architect

Refuel Agency, a leader in Youth, Military and Multicultural marketing and media placement, today announced the acquisition of the Youth Agency Division of MS3 Communications, an independent agency providing strategic marketing services and campaign development. The MS3 division originated as part of MarketSource and 360 Youth, established initially as an Interactive Agency servicing Fortune 1000 accounts targeting the Generation Y and Millennial consumer markets.

Pete Morrison, EVP of Strategy and Managing Partner at MS3 Communications, will join Refuel Agency as part of the acquisition. As Refuel Agency’s new SVP of Strategy, Campaign Architect, Mr. Morrison brings extensive experience in creating national scale integrated programs for many leading brands and companies. His prior clients include Johnson and Johnson, IBM, Carter-Wallace, Hershey, L'Oreal, BP Castrol, and Crayola. While at MS3, Mr. Morrison was responsible for spearheading a Promo award-winning youth campaign for Castrol USA that was designed around the millennium’s dynamic automotive lifestyle, transitioning Castrol from a commodity product to a lifestyle purchase with street credibility.

“Integrating Refuel Agency’s extensive product portfolio with MS3 Communication’s strategic campaign development services will position Refuel as the leading youth agency in the U.S.,” said Derek White, President and CEO of Refuel Agency. “Furthermore, with Pete joining the team, we gain a pioneer in the youth and digital marketing space,” said White.

As SVP of Strategy, Campaign Architect, Mr. Morrison will help drive new program initiatives, oversee Refuel Agency’s Youth Division, and develop meaningful, creative strategies and solutions for clients based on consumer insights and analytics.

“I am thrilled to be joining the Refuel Agency family,” said Mr. Morrison. “Agencies and brands need to continue to fine tune their approach to marketing as new channels continue to influence consumer journeys and buying patterns, and Refuel is an agency that understands this better than most."


Refuel Agency is a leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotional solutions including social, mobile, print, place-based and experiential. With decades of expertise serving youth, military, multicultural and local audiences, Refuel Agency deploys brand campaigns that speak to these consumers in their world, throughout their day. The business was formerly a central part of Alloy Media + Marketing. refuel agency has locations nationwide, with headquarters in New York City, and offices in Chicago, Los Angeles, Santa Barbara, CA, and Princeton, NJ.

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Alison Holmes
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