Over-the-Top (OTT) Video Continues Growth and Transformation of the Media Industry

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Respondents weigh in on OTT growth, both today and in the near future, in a new OTT survey report published by Unisphere Research today.

This is a unique look at how the streaming and broadcast industries view OTT trends in the market.

According to a new survey report published today, OTT video delivery is making a marked impact on both the broadcast and streaming industries, driving consumer and technologies shifts in media consumption. Survey responses to a recent StreamingMedia.com OTT survey that asked respondents to weigh in on OTT growth, both today and in the near future.

Key findings from the survey include the following:

  • Nearly three-fourths of respondents see OTT as a viable revenue opportunity today. Even for those survey takers who indicated they’ve not yet moved to offer OTT services, there was a strong understanding that it’s no longer just a video-on-demand (VOD) play.
  • Additional responses indicate that offering both video-on-demand (VOD) and live-linear channels will be critical for OTT providers to entice new prospects and gain market share. This trend is a critical one. For existing OTT providers, offering a VOD service may not be enough to maintain, much less grow, market share.
  • Survey respondents highlighted the delivery protocols they currently support, and Apple’s HTTP Live Streaming (HLS) was the clear winner at double the support of any other protocol.

Titled, “Over-the-Top Video Delivery—Challenges and Opportunities for Global OTT Service Providers,” the report is sponsored by Level 3 Communications, produced by Unisphere Research, and crafted by Transitions Inc. The report analyzes responses from 809 Streaming Media Magazine and streamingmedia.com readers on OTT trends and opportunities. The survey asked respondents to examine OTT from a variety of angles, ranging from business and technology challenges to the competitive challenges and revenue viability of offering OTT services.

“This is a unique look at how the streaming and broadcast industries view OTT trends in the market. While other studies look mainly at the consumer side of OTT, this report analyzes how the industry itself views the present and future opportunities in OTT video,” says Thomas Hogan Jr., President of Unisphere Research.

This report’s key sponsor, Level 3, has more than a quarter-century’s experience in live content acquisition, including connectivity to more than 155 professional and college sports venues, global live-linear channel distribution, and a global content delivery network covering major metro markets across six continents.

There is no charge to download the full report. Simply register and download the report at http://www.streamingmedia.com/Research.

About Unisphere Research

Unisphere Research (http://www.unisphereresearch.com) is a division of Information Today, Inc, a diversified media company that provides independent editorial content and peer-based market research to targeted communities through its own print and electronic media, and custom and contract publishing. Unisphere Research, the company's market research unit, conducts proprietary and custom research projects related to technology in various markets.

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Thomas Hogan, Jr
Information Today, Inc.
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