Mobile buying behavior is different, and we wanted the flexibility of a dedicated mobile site, allowing us the option to deliver mobile-specific features and functionality, downstream, as mobile commerce grows and evolves
Boston, MA (PRWEB) May 26, 2015
Unbound Commerce today announced the launch of a new, dedicated mobile commerce site for leading restaurant supplier Restaurant Equippers.
Restaurant Equippers is one of the largest equipment and supply businesses in the industry, providing fast and trusted service to a growing legion of hundreds of thousands of loyal food service operators. The new mobile site allows mobile site visitors to shop for and purchase products via a new interface, custom-built to deliver the best-possible mobile consumer experience, and maximum conversion rate.
The new m.Equippers.com site carries rich ecommerce features and functionality over to the mobile version, yet does not use screen scraping as the primary methodology for the build. Unbound’s cloud-hosted mobile-specific design and best-practices build process mean ultra-fast pageload times, rated as up to 6X faster than responsive design and up to 3X faster than transcoding.
“As we watched US smartphone adoption cross 60% and mobile traffic to our site increase exponentially, we wanted to deliver the best-possible consumer experience, while integrating with our current ecommerce operations”, said Eric Myers, Director, eCommerce Operations at Restaurant Equippers. “Mobile buying behavior is different, and we wanted the flexibility of a dedicated mobile site, allowing us the option to deliver mobile-specific features and functionality, downstream, as mobile commerce grows and evolves”, Mr. Myers added.
Ratings and reviews and product-specific social media integration help make the mobile site a rich, tracked customer engagement tool. The new mobile site also features a location-enabled store locator, pick-up in-store options, and customizable mobile banner displays, so specific promotions can be used to drive traffic and tracked conversions. Custom landing pages can be generated and QR codes produced at the click of a button to link offline, physical touch-points to new mobile conversions.
Built by Unbound Commerce, the new mobile site went live May 20th.
About Restaurant Equippers
Restaurant Equippers is a privately owned business that has served the food service industry for over 40 years. They offer food service equipment & supplies at low warehouse prices, available for immediate in-store pickup or delivery. With over 300,000 square feet of inventory, a large and experienced staff, and helpful catalog distributed to food service operators nationwide, Restaurant Equippers is one of the largest equipment and supply businesses in the industry, providing fast and trusted service to a growing legion of hundreds of thousands of loyal food service operators. For additional information, please visit http://www.Equippers.com.
About Unbound Commerce
With more mobile and tablet site deployments than any other solution provider, Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market online retailers. Unbound’s unique, low-IT hybrid approach allows current ecommerce operations to be leveraged and extended into mobile commerce, tablet commerce, commerce-enabled apps, and in-store engagement. Unbound also equips each mobile site with marketing tools to help retailers and brands bridge online and offline consumer touch points, at point of sale. Unbound has built and deployed dedicated mobile and tablet sites for Cali and York, Monster Cables, Bedding Style, Patrick James, Shoe Carnival, Rockport, Finish Line, FLOR, MillerCoors, Adam and Eve, The New England Patriots, Cavenders, and over 400 other retailers. For additional information, please visit http://www.UnboundCommerce.com.