Price increases are largely due to the increasing unit share of premium and specialized fixators, which provide improved patient outcomes, such as more rapid return to motion
Vancouver, BC (PRWEB) May 25, 2015
According to a recently published report by iData Research (http://www.idataresearch.com), market growth in hip external fixation market is driven by an increase in fractures due to the aging U.S. population and advancements in infection prevention technologies. As the population ages, prevalence of hip fractures increases. These fractures are currently accounting for the largest total number of bone fixation procedures in the U.S., commonly associated with falls and accidents. As a result, the average selling price (ASP) of hip external fixation devices will continue to increase across the board.
Price increases will settle down as more competitors enter the market, thereby forcing manufacturers to be competitive in terms of their pricing. However, external fixator market growth is largely limited by the increasing propensity for the use of internal fixation devices, such as plates and screws or intramedullary nails, because of better patient outcomes in some applications and an increased ability to visualize the fracture during surgery.
“The ASP for hip external fixators is expected to grow at a modest rate over the forecast period. Price increases are largely due to the increasing unit share of premium and specialized fixators, which provide improved patient outcomes, such as more rapid return to motion,” explains Dr. Kamran Zamanian, CEO of iData. “However, growth in the ASP is also severely limited by purchasing control on the part of the hospitals as well as pricing pressure from group purchasing organizations.”
Other key findings from the iData Research report entitled U.S. Market for Orthopedic Trauma Devices by Anatomy:
Minimally Invasive Nature
Despite the increasing usage of internal fixation, the use of external fixation is preferable in some indications where invasive surgery is contraindicated and in cases of multiple traumas. While there are benefits to internal fixation, such as improved visualization of the fracture site, the minimally invasive nature of external fixation provides significant benefits. Decreased or eliminated blood loss, decreased operating times, earlier return to motion and lower levels of soft tissue disturbance are all significant benefits of external fixation.
DePuy Synthes hold the leading position in the U.S. external fixation market with slightly over 40% market share. They offer large, medium and small rod-like external fixators. Johnson & Johnson/DePuy acquired Synthes for $21.3 billion. Before the merger, Synthes was much more dominant in the external fixation market than DePuy. Following the merger, DePuy Synthes has maintained its strong brand in this market as a good portion of surgeons continue to use their products.
Other notable compe titors in the external fixation device market include Stryker, Smith & Nephew, Biomet, Orthofix, Zimmer, SBi, Acumed, DJO Surgical, Nutek Orthopaedics, and Vilex among others.
For Further Information
More on the external fixation device market in the U.S. can be found in the report series published by iData entitled U.S. Market for Orthopedic Trauma Devices by Anatomy. This report covers the U.S. markets for plate and screws, bioassorbable fixations, intramedullary nails, cannulated screws, intramedullary screws, conventional hip screws, staple fixations, bone pins, external fixations, and bone growth stimulators.
The iData series on the market for orthopedic trauma devices covers the U.S., Brazil, China, Japan, India, U.K., Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, and Switzerland. Full reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment.
Register online or email us at info(at)idataresearch(dot)net for a U.S. Market for Orthopedic Trauma Devices by Anatomy report brochure and synopsis.
About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by country, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.
About iData Research
iData Research (http://www.idataresearch.com) is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Diabetes Drugs, Diabetes Devices, Pharmaceuticals, Anesthesiology, Wound Management, Orthopedics, Cardiovascular, Ophthalmics, Endoscopy, Gynecology, Urology and more.