SMS Masterminds’ (publicly traded as SpendSmart Networks) Licensee Delivers Success for Harley Davidson Dealerships

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SpendSmart Networks, Inc. dba “SMS Masterminds,” is highlighting the successful implementation of their patent pending digital loyalty program into three Harley Davidson dealerships by one of their Texas licensees.

SpendSmart Networks, Inc. (OTCQB:SSPC) dba “SMS Masterminds,” a national full-service provider of mobile and loyalty marketing solutions and mobile responsive web designs, is highlighting the successful implementation of their patent pending digital loyalty program into three Harley Davidson dealerships by one of their Texas licensees.

Dallas-based licensee and owner of, Lorne Webster, successfully signed three Harley Davidson dealerships in his area and plans to meet with several more in the near future.

Working side by side with each dealership’s marketing director, the results have been positive in both sales and advertising for each location. We spoke with Lorne about his strategy for Harley Davidson and some of his highlights thus far.

“Each location uses the technology differently to best benefit their day-to-day operations; sometimes to let their customers know about upcoming events, other times to send out discounts/sales via text. Our Maverick Harley Davidson location started using our loyalty program at the beginning of 2015 and have had such great success with it that they have decided to stop using their other rewards program to exclusively use our loyalty system,” said Webster. He also noted that the dealership sold 2 motorcycles as a result of a simple 25% off merchandise text message broadcast.

Lorne will stay engaged with local Harley Davidson dealerships and their marketing teams to make sure each location continues to obtain the best possible results through strategically timed and crafted offers to their loyal customer base. More than just a loyalty/rewards system, the SMS Masterminds marketing platform sends personalized text messages to customers with a unique call-to-action. These can promote a sale, link to product videos, encourage customers to upload their own photos to the dealership Facebook page, or even ask the customer to reply back with a question or concern.

This combination of loyalty program and text message marketing helps merchants like Harley Davidson strengthen their relationship with customers, deliver greater customer satisfaction and stronger recurring revenues for the dealerships.

"Harley Davidson is an amazing brand committed to exceeding their customers' expectations and delivering a lifetime of great experiences. They picked the right company to help support that effort electronically through our loyalty system," said Lorne Webster

About SpendSmart
SpendSmart Networks, which does business as SMS Masterminds, provides proprietary loyalty systems and a suite of digital engagement and marketing services that help local merchants build relationships with consumers and drive revenues. These services are licensed, implemented and supported by a vast network of certified digital marketing specialists, aka “Certified Masterminds,” who drive revenue and consumer relationships for merchants via loyalty programs, mobile marketing, website development and mobile commerce. Consumers’ dollars go further when they spend it with merchants in the SpendSmart network of merchants, as they receive exclusive deals, earn rewards and ultimately build a connection with their favorite merchants. For more information on SpendSmart, please visit

Forward-Looking Statements
Certain statements in this newsletter are forward-looking statements under the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about the viability and features of new products, use of the services by licensees or their merchants, licensee or merchant acquisition and use of new products, market penetration, the viability of future partnerships, trademarks, our services compared to those of our competitors and other statements that are not historical in nature, particularly those that utilize terminology such as “will,” “positions,” “believe,” “should,” “may,” “intends,” “expects,” “future,” “believes,” “continue,” other words of similar meaning, derivations of such words and the use of future dates. Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Uncertainties and risks may cause SpendSmart Networks’ actual results to be materially different than those expressed in or implied by such forward-looking statements. Particular uncertainties and risks include, among others, uncertainties involved in launching new products or services, achieving market acceptance; uncertainties regarding SpendSmart Networks’ ability to license out its existing products and technologies and license additional products and technologies and the terms of such licenses; and other risks and uncertainties described in SpendSmart Networks’ filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K/A, and subsequent quarterly reports on Form 10-Q. All forward-looking statements in this news release speak only as of the date of this newsletter and are based on SpendSmart Network’s current beliefs and expectations. SpendSmart Networks undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

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Alex Minicucci, CEO
SMS Masterminds
since: 08/2010
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