London School of Marketing highlights six ways that mobile technology is changing the digital marketing landscape

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LSM releases an article that discusses the new face of mobile marketing.

The new face of mobile marketing

The new face of mobile marketing

The numbers merely provide evidence for what we already know – mobile marketing is becoming increasingly important in the marketing world.

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published an opinion piece highlighting six ways that mobile technology is changing the digital marketing landscape as we know it. Citing industry research, backed by expert opinion, the article claims that mobile marketing is poised for further growth.

"It does not take a statistical analyst to notice the recent surge in the use of mobile devices. Smartphones, tablets, phablets, hybrids and everything in between are rapidly overtaking the traditional desktop or laptop for online activities such as social networking and shopping," the article states. "The numbers merely provide evidence for what we already know – mobile marketing is becoming increasingly important in the marketing world."

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article showcases the ways that the practice of mobile marketing is constantly changing. It further offers insightful advice as to how digital marketers can keep up with the pace of this change.

"Mobile marketing is now being taken seriously," the article concludes. "Consumers are forcing the hand of digital transformation by turning increasingly to their mobile devices, so marketers need to change and adapt to join them."

Click here to read the full article.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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