Engel USA Unveils New Cooler Backpack, Just in Time for Summer

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The cooler company says its newest product is perfect for a variety of uses, offers a number of beneficial features and won't break the bank.

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We hope this cooler will appeal not only to fishermen and hunters, but also to the general public.

On April 1, 2015, Engel USA launched a new product, designed for active outdoor individuals around the United States. Now, the cooler company is offering a new cooler backpack, which makes it easy to transport food and other items anywhere the user needs to go. Engel USA say that the product is perfect for parents headed to their kid’s outdoor sports games, beachgoers, boaters and more and expect that this unique product will draw plenty of customers ready for a busy summer.

Engel USA’s President, Paul Kabalin, says he came up with the idea for the cooler bag when he realized he could use such a product in his own life.

“I spend a lot of time on the side of a lacrosse field and constantly have to carry stuff from the car to the field,” said Kabalin. “This gets very old very quickly, and having to go back to fetch the cooler was a real pain.”

Kabalin soon realized that there was a niche market for an easily transportable cooler and began designing a product that didn’t require two hands to be carried. The result was the Engel Cooler Backpack, which uses reinforced straps and is sized for users on the go. Featuring a large inner compartment for storing cold beverages and ice, the bag also offers a number of dry outer pockets for garbage bags, napkins, portable electronic devices like iPads and more. Further proving its convenience for people on the go, users don’t need to worry if the backpack gets dirty or is ripped: the removable liner can be easily removed, washed and reinserted, and new liners can easily be purchased online for $9.99 if the product breaks.

The Engel Cooler Backpack isn’t the only cooler bag on the market, but its creators say it stands out for a number of reasons: first, unlike other coolers its size, the backpack offers several layers of insulation, including two foil liners on the outside and inside to block sunlight and maintain both hot and cold temperatures. Likewise, another layer of foam protects the bag’s contents. Second, the backpack offers a number of cooler accessories, including non-skid pads on the bottom, guylines for tying it down to moving vehicles, and rip-stop material to prevent damage, making it perfect for kayaking and boating trips. Third, the bag has a tested and approved stay-cool-guarantee of 2.5-3 days. However, Engel USA says its most attractive feature may be its low price.

“Our competitors launched a similar bag, but their retail price is $300 -- $350 for the larger size,” said Kabalin. “We’ve decided to make ours a size in between theirs and cut the price in half at $159, as well as offer more pockets and amenities.”

Engel USA’s representatives say that their new cooler backpack is perfect for any number of situations, whether their customer is headed to watch football at a friend’s house, tailgating their favorite sports team or taking a trip to the beach. The product can be ordered online and shipped anywhere in the U.S., and the company is excited to be offering this new cooler just before summer.

“We’re happy to be offering our newest product right as the summer season starts to kick in,” said Kabalin. “We hope this cooler will appeal not only to fishermen and hunters, but also to the general public.”

About Engel USA

Engel USA offers quality coolers for a wide variety of situations. Boating coolers, hunting coolers, and tailgating coolers are just a few of the options available, in addition to cooler accessories such as dividers, cutting boards and more. Engel USA also sells portable fridge-freezers as well as adventure gear. To learn more, visit http://www.engelcoolers.com

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Paul Kabalin
Engel USA
+1 (954) 368-9794
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